Starling is the UKs first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. Read more about our story here.

Were a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. Were a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We're asking that you attend the office a minimum of 10 days a month.

Were hiring a Head of Performance Marketing to scale customer growth, while continually making our acquisition smarter, more efficient and more effective.

Key Responsibilities

• Own Starlings performance marketing strategy across all paid channels, driving profitable customer growth across our personal and business banking products and propositions.
• Set and deliver the performance marketing strategy, balancing customer acquisition, volume, CAC, payback and long-term customer value.
• Own the allocation and optimisation of a significant media budget, flexing investment across channels, audiences, products and propositions based on performance and commercial opportunity.
• Lead the ongoing optimisation of paid search, paid social, programmatic, app marketing, affiliates, partnerships and other emerging performance channels, continually challenging where and how we invest.
• Build a culture of continuous testing and optimisation, developing a robust test-and-learn programme across audiences, creative, messaging, landing journeys, bidding, channels and media strategy.
• Drive improvements in CAC, conversion rates and payback periods, identifying opportunities to remove inefficiency and unlock incremental growth.
• Use data, attribution and experimentation to understand the true incremental contribution of each channel, moving to MMM measurement and challenging assumptions around performance.
• Partner closely with  Web, CRM, Data, and Product Marketing teams to connect media activity with the full customer journey, from first interaction through to acquisition and activation.
• Develop a clear performance framework and set of KPIs that enables the business to understand what is working, why it is working and where we should invest next.
• Lead forecasting, budgeting and performance reporting, providing clear recommendations to senior stakeholders on where to increase, reduce or reallocate investment.
• Work closely with creative and brand teams to ensure performance marketing has a strong pipeline of high-quality, insight-led creative, with a structured approach to testing and learning.
• Identify and evaluate new channels, platforms, partnerships and technologies that can create incremental customer acquisition and reduce reliance on existing channels.
• Lead relationships with media agencies, technology partners and key platforms, ensuring they are held accountable for performance, innovation and value.
• Build strong relationships with platforms including Google, Meta, Apple and other relevant partners, ensuring Starling benefits from the latest opportunities in automation, AI, audience targeting and optimisation.
• Champion the use of automation, machine learning and AI to improve media buying, optimisation, forecasting, creative development and operational efficiency.
• Ensure performance marketing activity is delivered within Starlings regulatory, compliance and brand guidelines, maintaining a high standard of customer experience and responsible marketing.
• Lead, coach and develop a high-performing performance marketing team, creating clear ownership, strong commercial thinking and a culture where testing, learning and continuous improvement are part of how we operate.
• Work as a senior member of the Growth Marketing leadership team, helping shape Starlings wider growth strategy and bringing a commercial, data-led performance mindset to customer acquisition.