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**Vice President - Payment Sales Marketing Strategist** leads global B2B segment marketing for Payments at JPMorganChase, Devising growth strategies and driving integrated campaigns. This senior role orchestrates cross-functional teams, balancing global consistency with local relevance. Key responsibilities include segment strategy ownership, full-funnel demand program development, sales partnership, prioritization, and adoption. The ideal candidate boasts 5+ years in marketing, strong stakeholder management, and a proven track record in B2B marketing, digital channels, and account-based marketing. Familiarity with Financial Institutions Group (FIG) clients and payments products is preferred. This London-based position offers opportunities for people management.

Compensation: Not specified
City: London
Country: United Kingdom

Full Job Description

Location: LONDON, United Kingdom

There has never been a more exciting time to be a B2B marketing leader at one of the world's most innovative financial institutions. At JPMorganChase, we are transforming how we engage with financial institution clients across the globe and we are looking for a strategic, execution-focused marketing professional to help lead that charge.

As a Vice President at JPMorganChase within the Commercial & Investment Bank's Global Financial Institutions Group Payments Sales Marketing team, you will own the segment growth strategy and drive global pipeline outcomes for defined client segments. You sit at the intersection of Sales, Industry, and Payments Marketing translating segment-specific needs into repeatable, scalable engagement programs that resonate with distinct client audiences. Reporting to the Global Head of FIG Payments Sales Marketing, you will serve as the marketing team's day-to-day partner to senior sales stakeholders, orchestrating cross-functional teams to deliver integrated campaigns that acquire, grow, and retain clients at scale. This role may include people management responsibilities based on coverage needs and team structure.

Job responsibilities

Set and own the segment growth strategy globally, defining the integrated campaign approach and delivering measurable pipeline outcomes for targeted client segments
Design and execute full-funnel demand programs including acquisition, lifecycle marketing, partner motions, and account-based marketing ensuring consistent end-to-end planning and delivery
Partner with regional teams to localize strategy and activate demand and revenue in-market, balancing global consistency with local relevance
Serve as the marketing team's primary day-to-day partner to senior sales stakeholders, owning the operating cadence including pipeline reviews, performance tracking, and quarterly business review inputs
Manage intake and prioritization for segment marketing needs, making clear decisions on what to build, for whom, and when balancing impact, effort, and scalability
Align with Product Marketing go-to-market plans, including segmentation approach, journey and track planning, and iterative improvement based on performance results
Drive adoption and execution discipline by establishing service-level agreements, ensuring timely delivery of inputs such as target lists, and increasing consistent usage of approved assets and engagement tracks
Scale industry relevance through modular industry tracks, maintaining segment-specific proof points, use cases, regulatory considerations, and objection-handling frameworks
Orchestrate cross-functional workstreams across Sales, Industry, and Payments Marketing, providing clear reporting on status, dependencies, performance, and next steps
Capture learnings and continuously improve programs to increase scalability, efficiency, and measurable impact over time

Required qualifications, capabilities, and skills

Formal training or certification on marketing concepts and 5+ years applied experience
Proven track record developing and optimizing multi-channel B2B marketing programs using the full marketing mix, with clear key performance indicators and a focus on measurable outcomes
Demonstrated experience creating and running full-funnel marketing programs for targeted account strategies, including account-based marketing and lifecycle engagement
Strong stakeholder management skills with demonstrated ability to operate effectively in a highly matrixed, globally dispersed organization
Exceptional communication, influencing, negotiation, and interpersonal skills, with the ability to drive alignment and decision-making across senior stakeholders
Strong project management skills with the ability to manage multiple workstreams simultaneously, navigate ambiguity, and drive work forward across cross-functional teams
Deep command of marketing channels, demand generation mechanics, and the key performance indicators that drive pipeline and revenue outcomes

Preferred qualifications, capabilities, and skills

Experience building or scaling account-based marketing and email-led engagement programs, including segmentation, journey design, testing, optimization, and adoption
Experience supporting Financial Institutions Group client segments and/or developing industry-specific messaging in a B2B financial services environment
People management experience, including leading projects or small teams in a matrixed environment
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
Familiarity with payments products, solutions, or go-to-market strategies within a global financial institution

Drive global B2B segment marketing for Payments, building scalable programs that connect with clients and deliver measurable pipeline results.

Full Job Description

Location: LONDON, United Kingdom

Job responsibilities

Set and own the segment growth strategy globally, defining the integrated campaign approach and delivering measurable pipeline outcomes for targeted client segments
Design and execute full-funnel demand programs including acquisition, lifecycle marketing, partner motions, and account-based marketing ensuring consistent end-to-end planning and delivery
Partner with regional teams to localize strategy and activate demand and revenue in-market, balancing global consistency with local relevance
Serve as the marketing team's primary day-to-day partner to senior sales stakeholders, owning the operating cadence including pipeline reviews, performance tracking, and quarterly business review inputs
Manage intake and prioritization for segment marketing needs, making clear decisions on what to build, for whom, and when balancing impact, effort, and scalability
Align with Product Marketing go-to-market plans, including segmentation approach, journey and track planning, and iterative improvement based on performance results
Drive adoption and execution discipline by establishing service-level agreements, ensuring timely delivery of inputs such as target lists, and increasing consistent usage of approved assets and engagement tracks
Scale industry relevance through modular industry tracks, maintaining segment-specific proof points, use cases, regulatory considerations, and objection-handling frameworks
Orchestrate cross-functional workstreams across Sales, Industry, and Payments Marketing, providing clear reporting on status, dependencies, performance, and next steps
Capture learnings and continuously improve programs to increase scalability, efficiency, and measurable impact over time

Required qualifications, capabilities, and skills

Formal training or certification on marketing concepts and 5+ years applied experience
Proven track record developing and optimizing multi-channel B2B marketing programs using the full marketing mix, with clear key performance indicators and a focus on measurable outcomes
Demonstrated experience creating and running full-funnel marketing programs for targeted account strategies, including account-based marketing and lifecycle engagement
Strong stakeholder management skills with demonstrated ability to operate effectively in a highly matrixed, globally dispersed organization
Exceptional communication, influencing, negotiation, and interpersonal skills, with the ability to drive alignment and decision-making across senior stakeholders
Strong project management skills with the ability to manage multiple workstreams simultaneously, navigate ambiguity, and drive work forward across cross-functional teams
Deep command of marketing channels, demand generation mechanics, and the key performance indicators that drive pipeline and revenue outcomes

Preferred qualifications, capabilities, and skills

Experience building or scaling account-based marketing and email-led engagement programs, including segmentation, journey design, testing, optimization, and adoption
Experience supporting Financial Institutions Group client segments and/or developing industry-specific messaging in a B2B financial services environment
People management experience, including leading projects or small teams in a matrixed environment
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
Familiarity with payments products, solutions, or go-to-market strategies within a global financial institution

Drive global B2B segment marketing for Payments, building scalable programs that connect with clients and deliver measurable pipeline results.

Payment Sales Marketing Strategist - Vice President

Full Job Description

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Full Job Description

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