at Capgemini
ConsultanciesPosted 3 days ago
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**Digital Marketing Project Coordinator:** Coordinate and execute global B2B digital marketing campaigns, advising stakeholders on strategy, managing end-to-end projects, optimizing paid media across platforms like LinkedIn and Google, analyzing performance with tools like Google Analytics, and collaborating with cross-functional teams.
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Full Job Description
Job Summary
The Digital Marketing Manager is responsible for developing and executing digital marketing strategies that support business objectives, strengthen brand visibility, and increase audience engagement across digital channels. The role acts as a trusted advisor to stakeholders, managing end-to-end digital campaigns, content distribution, paid media initiatives, performance reporting, and optimization efforts in a global B2B environment.
Key Responsibilities and Qualifications
Key responsibilities:
- Develop and execute integrated digital marketing campaigns aligned with business goals.
- Provide strategic guidance on digital channels, content formats, and audience engagement tactics.
- Manage and optimize paid media campaigns across platforms such as LinkedIn, Google, and social media channels.
- Monitor, analyze, and report campaign performance using digital analytics tools and KPIs.
- Collaborate with global stakeholders and cross-functional teams to drive campaign execution and continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 4-5 years of experience in digital marketing, campaign management, marketing communications, or agency environments.
- Experience working in medium to large agencies, shared services organizations, marketing operations, or in-house creative and marketing service teams.
- Proven experience managing different types of projects, including digital campaigns, content marketing, social media initiatives, thought leadership programs, employer branding, and integrated marketing activities.
- Expertise with digital marketing platforms such as Google Analytics, LinkedIn Campaign Manager, social media management tools, and campaign analytics solutions.
