at Macquarie
Investment BankingPosted 25 days ago
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**Digital Marketing Lead** Lead digital marketing efforts for Macquarie Asset Management, focusing on website optimization and enhancing brand engagement. Key responsibilities include strategy development, implementation, and optimization of digital marketing platforms, collaborating with enterprise leads and the Macquarie central team. Drive targeted marketing programs for alternative investment strategies, requiring experience with modern digital marketing platforms (e.g., Salesforce, HubSpot, Adobe), knowledge of alternatives investment capabilities, and familiarity with regulatory requirements. A bachelor's degree and 8+ years of experience in digital marketing roles within asset management firms are required.
- Compensation
- Not specified
- City
- Sydney
- Country
- Australia
Currency: Not specified
Full Job Description
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Digital Marketing Lead
What role will you play?
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What you offer
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- Bachelors degree in digital marketing, communications or related field, or relevant work experience is required.
- 8+ years of experience in digital marketing roles within asset management firms with good knowledge of the Asset Management Marketing landscap
- Hands-on experience with modern digital marketing platforms (e.g. Salesforce Marketing Cloud, HubSpot, Adobe Experience Cloud or equivalent), including designing and implementing end-to-end client journeys. Preference for recent experience in AI platforms.
- Knowledge of alternatives investment capabilities: infrastructure, real assets, private credit and a wworking knowledge of Asset Management marketing regulatory requirements.
- Familiarity with the Asset Management distribution landscape, including Institutional and Adviser networks, dealer groups, platform operators and their digital engagement models
- Comfort working with data and digital analytics tools (e.g. CRM, marketing automation platforms, web analytics) to measure campaign effectiveness and inform decision-making
What we offer
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- 1 wellbeing leave day per year
- Up to 5 additional service bonus leave days per year
- Up to 20 weeks paid parental leave for primary caregivers along with 12 days of transition leave upon return to work, and 6 weeks paid leave for non-primary caregivers
- 2 days of paid volunteer leave and donation matching
- Up to 12 months gender affirmation leave, including 6 weeks paid leave
- Access to Employee Assistance Program and wellbeing benefits including skin and health checks, and flu vaccinations
- Access to a wide range of salary packaging options
- Access to a wide range of learning and development opportunities, including reimbursement for professional membership or subscription
- Hybrid and flexible working arrangements, dependent on role
- Reimbursement for work from home equipment
About Macquarie Asset Management
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Inclusion at Macquarie
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We are committed to providing an inclusive environment for all, where different experiences, skills and perspectives are valued and respected. Macquarie provides access to opportunities for all individuals regardless of race, colour, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, genetic information, marital status, gender identity or any other characteristic or circumstance.
We provide reasonable adjustments to individuals who may need support during the recruitment process and employment. If you require an adjustment, please let us know during the application process.
