at Santander CIB

Investment Banking

Posted 9 days ago

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**Senior Personas Executive (8421_EJECUTIVO PERSONAS SENIOR) in Chile** drives strategic audience definition, leveraging data analysis andship-to-consumer (STC) expertise. Key responsibilities center around creating and managing personas, segmenting markets, and developing go-to-market strategies. Required skills include proficiency in data analysis tools (e.g., SPSS, R, Tableau), experience with STC models, and a proven track record in audience strategy. This senior role demands 8-10 years of relevant experience.

Compensation

Not specified

Currency: Not specified

City

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Country

Chile