Job Description

Job Description

The Business Development Representative (BDR) is a critical role within the Sales & Marketing organization, responsible for identifying and generating qualified sales opportunities within defined target accounts aligned to LSEGs Ideal Customer Profile.

This role focuses on account research and proactive outreach via email, phone, and social channels, following structured contact cadence and SLA requirements, supported by CRM and sales engagement tools.

Prospecting activities are guided by customer analytics, predictive marketing models, and targeted campaigns across financial institutions and corporate clients within specific regions or product segments. The BDR leverages next-generation technology, prioritized prospect lists, and marketing insights to drive efficient pipeline creation.

The BDR qualifies opportunities by assessing client needs, buying propensity, and alignment with LSEGs offerings. Success in this role includes effectively articulating LSEGs value proposition and securing follow-up meetings with sales specialists or account managers.

Primary Responsibilities

Research target accounts to understand business models, challenges, and drivers for LSEG solutions

Identify and map key decision-makers aligned with campaign priorities

Execute structured outbound prospecting across accounts, client types, and regions

Leverage CRM, sales automation tools, and marketing insights to optimize outreach

Generate qualified sales opportunities and pipeline within target accounts

Secondary Responsibilities

Collaborate with sales, marketing, and operations to drive account growth

Continuously build knowledge of LSEG products, services, and market positioning

Translate market trends into targeted outreach campaigns

Strengthen LSEGs brand positioning internally and externally

Qualifications

Strong communication skills with the ability to clearly articulate value propositions

Client-first mindset and ability to deliver high-quality engagement experiences

Resilience and persistence in high-volume outbound environments

Ability to convey product value concisely and effectively

Experience in financial services, marketing, or technology-driven sales environments preferred

Background in high-volume sales, customer service, or lead generation roles

Career Stage:

London Stock Exchange Group (LSEG) Information:

Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we'd love to hear from you.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyones race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

You will be part of a collaborative and creative culture where we encourage new ideas. We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what its used for, and how its obtained, your rights and how to contact us as a data subject.

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.

Location: CHN-Shenzhen-Shun Sing Sq, CHN-Shanghai-Azia Centre 30/F

Time Type: Full time