Big Four

Posted a month ago

No clicks

**Senior Associate, Events Marketing (Philadelphia)** at KPMG drives regional event success. Implement, monitor, and optimize end-to-end event marketing plans, managing campaign timelines, audience segmentation, and promotional assets. Coordinate on-site event support, ensuring logistics align with marketing goals. Analyze performance metrics to optimize future events. Requires 3+ years in event marketing, budget management, webcast production, and virtual event platforms. Bachelor's degree in Marketing, Business, or relevant field. Must be based in Philadelphia, willing to travel, and authorized to work in the U.S. Experience in brand governance and lead-nurturing strategies a plus.

Compensation: Not specified
City: Philadelphia
Country: United States

Full Job Description

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Senior Associate, Events Marketing, Philadelphia to join our Clients & Markets organization.

Responsibilities:

Implement targeted, end-to-end event marketing plans for regional events. Coordinate campaign timelines, manage audience segmentation with stakeholders, and monitor registration pacing to meet attendance and lead-generation goals

Develop and deploy multi-channel promotional assets (e.g., email marketing journeys, digital invitations, organic/paid social copy, and landing pages). Coordinate with subject matter experts to align speaker briefs, presentation content, and event collateral with core marketing messaging and brand guidelines

Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals

Track, analyze, and report on key marketing performance indicators providing actionable insights to optimize future regional marketing programs

Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications:

Minimum three years' experience in event marketing or field marketing, with a focus on executing regional events and virtual webcasts

Bachelor's degree from an accredited college/university in Marketing, Business, or related field

Strong financial acumen, with experience managing event-level budgets and tracking expenses. strong location-based event marketing management and on-site operational skills with experience in webcast production and virtual event platforms

Ability to coordinate with multiple stakeholders, including strategy teams and local vendors

Solid understanding of audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies.

Travel is required, must be willing to travel within a designated region to support in-market events

Must be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders

Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B,L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa

KPMG LLP and its subsidiaries (KPMG) complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work.

Follow this link to obtain salary ranges by city outside of CA:

https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=7817_9_26

KPMG offers a comprehensive compensation and benefits package. KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding KPMG's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.

Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Full Job Description