Bulge Bracket Investment Banks

Posted 15 days ago

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**Vice President, Product Owner - Campaign Orchestration:** Guide marketing workflows, enhancing speed, consistency, and control. Lead product delivery, manage cross-functional teams, and drive iterative improvements. Ideal candidate offers 5+ years in related roles, proven product ownership experience, and strong communication skills. Expertise in campaign orchestration and workflow automation preferred. #CampaignOrchestration #ProductOwner #MarketingOperations #WorkFlowAutomation #AgileDelivery

Compensation: Not specified
City: Not specified
Country: United States

Full Job Description

Location: Wilmington, DE, United States

Help reshape how marketing campaigns move from strategy to activation at scale. In this role, you will lead workflow product delivery that improves speed, consistency, and control across one of the largest marketing execution environments.

As a

Vice President Campaign Orchestration Owner

in the

Card Marketing Transformation

team, you drive day to day product ownership of workflow capabilities that modernize planning, approvals, activation readiness, and measurement. You lead discovery, turn ambiguity into clear requirements, and partner with marketing, technology, design, data, and control functions to deliver iterative improvements. You build governance and guardrails directly into workflows so we can move faster while improving reliability and auditability.

Job responsibilities

Own product delivery for campaign orchestration capabilities by translating target state objectives into a sequenced roadmap and measurable quarterly outcomes

Define clear problem statements, opportunity sizing, baseline performance, and success measures such as cycle time, rework, service level adherence, adoption, and approval latency

Lead discovery with marketers, channel execution, and operations teams to identify friction across handoffs, approvals, data readiness, and activation dependencies

Translate needs into platform requirements and maintain a prioritized backlog of epics, user stories, and acceptance criteria

Ensure work is consistently ready for design and engineering by driving clarity on scope, data needs, and definition of done

Partner with technology to design and deliver workflow solutions including states, routing logic, validations, exception handling, integrations, and evidence capture

Drive governance with risk, legal, compliance, and controls partners by embedding approvals, transparency, segregation of duties, and auditability into workflows

Manage cross functional dependencies, risks, and decisions across multiple workstreams, proactively unblocking teams and escalating when needed

Lead agile execution rhythms including planning, grooming, demos, and retrospectives to enable iterative delivery and stakeholder alignment

Produce executive ready roadmap updates, milestone readouts, risk and issue narratives, and decision asks for senior stakeholders

Support rollout and change management through enablement materials, adoption tracking, and feedback loops that inform iteration and continuous improvement

Required qualifications, capabilities, and skills

Five or more years of related experience in product ownership, program delivery, marketing operations, marketing technology, business analysis, or adjacent roles in a cross functional environment

Demonstrated end to end product ownership experience including problem definition, requirements, backlog management, delivery, rollout, and measurement

Proven ability to thrive in ambiguity, create structure, and drive outcomes across a highly matrixed organization with multiple stakeholders

Strong written and verbal communication skills, including creating senior leader level presentations and concise status narratives

Analytical mindset with experience defining success measures and using data to prioritize, measure impact, and guide iteration

Strong working knowledge of agile delivery practices and common collaboration tools used for backlog and sprint management

Ability to manage dependencies, risks, and tradeoffs, and to drive timely decisions across teams

Ability to partner effectively across marketing, technology, design, data, operations, and control functions

Preferred qualifications, capabilities, and skills

Experience with campaign orchestration, workflow automation, or intake to activation execution workflows

Familiarity with workflow modeling concepts such as state based workflows and exception management

Experience embedding controls into product workflows, including approvals, audit trails, evidence capture, and segregation of duties in regulated environments

Exposure to reusable marketing building blocks such as offers, audiences, content, and journeys, and the role of structured metadata

Experience partnering with engineering on integrations and operational tooling such as notifications, dashboards, service level monitoring, and error handling

Interest in automation and AI assisted workflows with human oversight, including governance and risk considerations

Own campaign orchestration workflows to speed marketing delivery, reduce manual effort, and strengthen governance and auditability.

Full Job Description