Bulge Bracket Investment Banks

Posted 15 days ago

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**Senior Product Associate – Campaign Orchestration (Card Marketing Transformation, Wilmington, DE)** Streamline marketing campaign workflows as a Senior Product Associate. Drive end-to-end campaign orchestration enhancements, translating marketer needs into clear requirements and partnering with cross-functional teams for iterative delivery. Key responsibilities include roadmap management, pain point identification, requirement definition, workflow design, stakeholder collaboration, and performance tracking. Support required: 2+ years in product, business analysis, or related fields; strong communication, problem-solving, and agile delivery skills. Preferred: campaign orchestration experience, activation platform exposure, operational reporting familiarity, and partnership with governance stakeholders. Join to improve speed, consistency, and control in marketing campaign launches.

Compensation: Not specified
City: Wilmington
Country: United States

Full Job Description

Location: Wilmington, DE, United States

Join a team modernizing how marketing campaigns move from idea to launch with greater speed, consistency, and control. You will help build orchestration capabilities that reduce manual effort and improve how work is planned, approved, activated, and measured.

As a

Senior Product Associate Marketing Orchestration

in the

Card Marketing Transformation

team, you help improve the end to end workflow that turns campaign requests into ready to launch experiences across marketing channels. You translate marketer and execution needs into clear requirements and partner with technology, design, data, operations, and control functions to deliver enhancements iteratively. You help strengthen governance and auditability while improving cycle times and reducing rework so we can deliver better, faster marketing for our customers.

Job responsibilities

Support roadmap delivery by documenting goals, aligning work to priorities, and tracking progress against defined success measures

Partner with marketers, channel execution teams, and operations to identify orchestration pain points across handoffs, approvals, decisioning, and activation readiness

Translate business needs into buildable requirements, including epics, user stories, acceptance criteria, process flows, and data and metadata needs

Help manage and refine the backlog by organizing work, supporting prioritization artifacts, and participating in sprint planning, grooming, demos, and retrospectives

Contribute to the design of end to end orchestration workflows by defining workflow states, routing rules, validations, service levels, and exception handling

Partner with Legal, Regulatory, Risk, and Controls stakeholders to document guardrails, approvals, auditability, and evidence capture within workflows

Define operational measures such as cycle time, rework rate, defects, and adoption, and support instrumentation and monitoring of workflow performance

Coordinate cross functional delivery across dependencies, risks, decisions, and timelines, keeping documentation current in agile and collaboration tools

Produce clear status updates and executive ready readouts highlighting progress, risks, decisions needed, and upcoming milestones

Support enablement and adoption through training materials, playbooks, release notes, and change management for new features and ways of working

Drive continuous improvement by analyzing root causes of friction and recommending process or product enhancements

Required qualifications, capabilities, and skills

Two or more years of experience in product, business analysis, marketing operations, marketing technology, strategy and operations, or program delivery in a cross functional environment

Demonstrated ability to translate business problems into structured requirements, including user stories, workflow steps, data fields, and acceptance criteria

Strong written and verbal communication skills, including facilitating working sessions and documenting decisions and outcomes

Structured problem solving skills, including identifying drivers of rework and proposing practical improvements

Familiarity with agile delivery practices and tools used for backlog and sprint management

Ability to collaborate effectively across technology, design, data, operations, and control functions in a matrixed environment

Comfort managing multiple workstreams, tracking risks and dependencies, and escalating with clear options and tradeoffs

Ability to create clear process flows and support documentation that enables consistent execution

Attention to detail and commitment to quality, controls, and traceability in workflows and requirements

Preferred qualifications, capabilities, and skills

Exposure to campaign orchestration or marketing execution workflows from intake through activation and measurement

Experience supporting activation platforms across channels such as email, push, in app, paid media, or direct mail

Experience defining operational reporting and workflow performance measures for adoption and efficiency

Familiarity partnering with governance stakeholders to embed approvals and evidence capture into tools and processes

Help modernize end to end campaign orchestration to speed launches, reduce manual work, and strengthen marketing controls.

Full Job Description