Bulge Bracket Investment Banks

Posted 5 days ago

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**Senior Associate, Ultimate Rewards Marketing** - Shape loyalty marketing strategies for millions, driving customer engagement and long-term loyalty - **Key Responsibilities:** Execute redemption-focused campaigns, segment customers, analyze metrics, collaborate cross-functionally, innovate, and communicate clearly - **Required Skills:** 4+ years marketing experience, proven campaign management, strong communication, analytical mindset, results-driven problem-solving, risk compliance adherence - **Preferred Skills:** Credit card/rewards marketing experience, omnichannel lifecycle journey design, data-driven campaign optimization, strategic innovation - **Location:** New York, NY, USA. US authorization to work required.

Compensation: Not specified USD
City: New York City
Country: United States

Full Job Description

Location: New York, NY, United States

If you're passionate about loyalty marketing and want to shape how millions of customers discover and unlock the value of their rewards, this is the role for you. You'll work at the intersection of data, creativity, and customer experience with the resources and scale of one of the world's leading financial institutions behind you. This is an opportunity to make a measurable impact on customer engagement and long-term loyalty.

As a Senior Associate of Ultimate Rewards Marketing in the Customer Lifecycle Marketing team, you will drive and execute marketing strategies that increase redemption engagement and value realization across the card portfolio. You'll partner with teams across Product, Analytics, Digital, Finance, Controls, and Card Member Services to bring omnichannel, data-driven campaigns to life improving the customer experience at every stage of the redemption journey.

Job responsibilities

Drive and execute Ultimate Rewards redemption strategies across credit card products, partnering closely with cross-functional teams and external partners

Develop and manage segmentation strategies to deliver personalized marketing programs for customers who are eligible for or likely to redeem

Build and maintain reporting for redemption-focused campaigns, tracking engagement metrics at both the portfolio and aggregate level

Collaborate with internal and external partners to synthesize campaign results and develop new tactics that improve the redemption experience

Enhance existing Ultimate Rewards marketing campaigns and create new strategies tailored to specific customer segments

Communicate clearly and confidently with stakeholders, leading through collaboration and influence across teams

Required qualifications, capabilities, and skills

Bachelor's degree in Marketing, Business, or a related field

4 years of direct marketing experience, with demonstrated ability to manage end-to-end campaign execution

Experience working with multiple internal and external partners across complex, matrixed organizations

Strong oral, written, and presentation communication skills

Analytical mindset with the ability to identify clear objectives, leverage data to inform strategy, and measure success effectively

Proven ability to influence and gain buy-in across teams without direct authority

Demonstrated ability to prioritize and manage multiple complex initiatives concurrently

Results-oriented with strong problem-solving skills and a proactive approach to identifying solutions

Commitment to maintaining a strong control environment and adhering to risk and compliance procedures

Preferred qualifications, capabilities, and skills

Experience in credit card marketing and/or loyalty and rewards marketing

MBA or advanced degree in a related field

Experience designing omnichannel lifecycle journeys across email, site, and in-app ecosystems

Experience partnering with analytics and insights teams to translate performance data into campaign optimizations

Track record of improving existing campaigns while simultaneously developing new strategies for specific customer segments

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

Drive Ultimate Rewards redemption marketing to boost engagement, loyalty, and long-term value across the Card portfolio.

Full Job Description

Location: New York, NY, United States

Job responsibilities

Drive and execute Ultimate Rewards redemption strategies across credit card products, partnering closely with cross-functional teams and external partners

Develop and manage segmentation strategies to deliver personalized marketing programs for customers who are eligible for or likely to redeem

Build and maintain reporting for redemption-focused campaigns, tracking engagement metrics at both the portfolio and aggregate level

Collaborate with internal and external partners to synthesize campaign results and develop new tactics that improve the redemption experience

Enhance existing Ultimate Rewards marketing campaigns and create new strategies tailored to specific customer segments

Communicate clearly and confidently with stakeholders, leading through collaboration and influence across teams

Required qualifications, capabilities, and skills

Bachelor's degree in Marketing, Business, or a related field

4 years of direct marketing experience, with demonstrated ability to manage end-to-end campaign execution

Experience working with multiple internal and external partners across complex, matrixed organizations

Strong oral, written, and presentation communication skills

Analytical mindset with the ability to identify clear objectives, leverage data to inform strategy, and measure success effectively

Proven ability to influence and gain buy-in across teams without direct authority

Demonstrated ability to prioritize and manage multiple complex initiatives concurrently

Results-oriented with strong problem-solving skills and a proactive approach to identifying solutions

Commitment to maintaining a strong control environment and adhering to risk and compliance procedures

Preferred qualifications, capabilities, and skills

Experience in credit card marketing and/or loyalty and rewards marketing

MBA or advanced degree in a related field

Experience designing omnichannel lifecycle journeys across email, site, and in-app ecosystems

Experience partnering with analytics and insights teams to translate performance data into campaign optimizations

Track record of improving existing campaigns while simultaneously developing new strategies for specific customer segments

Drive Ultimate Rewards redemption marketing to boost engagement, loyalty, and long-term value across the Card portfolio.

Senior Associate, Ultimate Rewards Marketing

Full Job Description

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Full Job Description

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