**Senior Associate, Marketing Data & Capabilities**
Drive lifecycle marketing capabilities in consumer financial services at a global leader. Partner with marketers to define data needs, develop segmentation strategies, and manage cross-functional delivery. Enhance campaign processes and communicate effectively with stakeholders. Bring 4+ years of marketing or related experience in a matrixed environment. MBA preferred. Credit card/financial services marketing a plus. Career growth in New York.
Full Job Description
Location: New York, NY, United States
If you're energized by the work that makes great marketing possible the data, the infrastructure, the cross-functional coordination this role puts you at the center of it all. You'll help power some of the most personalized, high-impact campaigns in consumer financial services, working alongside talented marketers, analysts, and technologists to build capabilities that scale. This is a unique opportunity to shape how lifecycle marketing gets done at one of the world's leading financial institutions.
As a Senior Associate, Marketing Data & Capabilities on the Customer Lifecycle Marketing team, you will drive and execute the foundational work that enables personalized lifecycle marketing programs across retention, product trade, and Ultimate Rewards. You'll translate marketing needs into audience and data requirements, program-manage cross-functional delivery, and help teams launch smarter, more targeted omnichannel campaigns with speed and rigor.
Job responsibilities
Partner with lifecycle marketers to define data needs and audience requirements that enable effective campaigns across retention, product trade, and Ultimate RewardsDevelop and execute segmentation strategies that support personalized marketing programs, including audience definition, readiness, and operationalizationProgram-manage cross-functional delivery for campaign capability needs, including intake, timelines, dependencies, risks, issues, and stakeholder updatesBuild and maintain reporting for lifecycle campaigns, tracking engagement metrics at the portfolio and aggregate level and synthesizing results into clear themes and actionsCollaborate with internal and external partners to identify capability gaps and drive improvements that strengthen execution quality and speedEnhance existing campaign processes and develop new operating routines that improve consistency, measurement, and optimizationCommunicate clearly and confidently with stakeholders, leading through collaboration and influence across teamsRequired qualifications, capabilities, and skills
Bachelor's degree in Marketing, Business, or a related field4 years of experience in marketing, lifecycle or CRM marketing, marketing operations, marketing enablement, or a related roleDemonstrated ability to work with multiple internal and external partners and operate effectively in a cross-functional, matrixed environmentStrong oral, written, and presentation communication skillsAnalytical mindset with the ability to identify clear objectives, leverage data to inform strategy, and measure success effectivelyProven ability to influence and gain buy-in across teams without direct authorityDemonstrated ability to prioritize and manage multiple complex initiatives concurrentlyResults-oriented with strong problem-solving skills and a proactive approach to identifying solutionsCommitment to maintaining a strong control environment and adhering to risk and compliance proceduresPreferred qualifications, capabilities, and skills
MBA or advanced degree in a related fieldExperience in credit card or financial services marketingExperience translating marketing strategy into execution requirements, including audiences, data fields, measurement needs, and operational stepsStrong program and project management skills supporting multi-workstream deliveryExperience building durable campaign processes and playbooks that scale across programs and stakeholdersApplicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting. Build lifecycle marketing capabilitiesdata, audiences, and program managementto power retention, trade, and rewards campaigns.
