Bulge Bracket Investment Banks

Posted 12 days ago

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**Executive Director, User Acquisition Strategy** in New York, NY. Drive standalone growth engine for Authorized User (AU) business across Sapphire, Freedom, and Slate portfolios. Key responsibilities include strategy development, offer planning, channel activation, and cross-functional team leadership. Requires 10+ years in credit card marketing, growth strategy, or card economics, plus expertise in acquisition channels, digital experiences, and risk management. Proven ability to build and optimize customer experiences, with a strong commitment to operating discipline and governance.

Compensation: Not specified
City: New York City
Country: United States

Full Job Description

Location: New York, NY, United States

Chase Card Services is seeking a visionary, commercially driven executive to drive the Authorized User (AU) business as a standalone growth engine across the Sapphire, Freedom, and Slate portfolios. Todays cardmembers increasingly manage spending across families, partners, and trusted individuals. The next generation of AU experiences will be powered by a dynamic lineup of card choices, real-time spend controls, personalized benefits and rewards, and enhanced servicing experiences that make every Authorized User feel valued as part of the cardmember relationship.

Build a standalone growth engine that helps customers confidently share and manage spending with trusted peoplepowered by modern controls, personalized value, and exceptional servicing. Youll shape the strategy from sizing the opportunity through execution, partnering across teams to drive sustainable growth and deeper engagement.

As a Authorized User Acquisition Strategy Lead in Card Acquisition and Growth, you lead the strategy that accelerates new Authorized User acquisition across card portfolios. Youll define audiences, offers, channels, and end-to-end experiences, and youll influence positioning and messaging that resonates with customers. Youll also set a disciplined operating model and performance cadence to ensure measurable results and accountable execution.

Job responsibilities

Develop and execute strategies to acquire new Authorized Users, including investment decisions, offer planning, and channel activation

Identify underpenetrated customer segments and translate insights into scalable acquisition plays within risk parameters

Lead annual planning, forecasting, and scenario analysis to inform ROI trade-offs and maximize portfolio returns

Define targeting, pricing, and channel strategies; prioritize the roadmap; and scale proven approaches with strong governance

Partner with portfolio leaders to shape upper-funnel media strategy, including programmatic, social, and sponsored content

Establish clear KPI definitions and performance routines, including dashboards, reviews, and executive-level reporting

Drive a cross-functional operating model across product, marketing, risk, servicing, analytics, and finance to ensure disciplined delivery

Required qualifications, capabilities, and skills

10 years of experience in credit card marketing, growth strategy, or card economics

Expertise in acquisition channels and tactics, including paid digital, owned channels, affiliate partnerships, and direct mail

Experience building or optimizing digital and mobile-first customer experiences

Proven ability to lead cross-functional decisions with senior stakeholders in a matrixed environment

Demonstrated commitment to risk management, controls, and operating procedures

Strong operating discipline, including governance, documentation, KPI frameworks, dashboards, and executive readouts

Preferred qualifications, capabilities, and skills

Experience owning acquisition strategy for a large consumer portfolio with clear financial outcomes

Experience with test-and-learn experimentation, measurement, and optimization across channels

Ability to develop customer messaging and positioning that improves conversion and engagement

Experience partnering with analytics teams to diagnose performance drivers and identify growth opportunities

People leadership experience, including leading through influence across multiple teams

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

Lead acquisition strategy to grow Authorized User adoption with compelling offers, diverse channels, and standout customer experiences.

Full Job Description

Location: New York, NY, United States

Job responsibilities

Develop and execute strategies to acquire new Authorized Users, including investment decisions, offer planning, and channel activation

Identify underpenetrated customer segments and translate insights into scalable acquisition plays within risk parameters

Lead annual planning, forecasting, and scenario analysis to inform ROI trade-offs and maximize portfolio returns

Define targeting, pricing, and channel strategies; prioritize the roadmap; and scale proven approaches with strong governance

Partner with portfolio leaders to shape upper-funnel media strategy, including programmatic, social, and sponsored content

Establish clear KPI definitions and performance routines, including dashboards, reviews, and executive-level reporting

Drive a cross-functional operating model across product, marketing, risk, servicing, analytics, and finance to ensure disciplined delivery

Required qualifications, capabilities, and skills

10 years of experience in credit card marketing, growth strategy, or card economics

Expertise in acquisition channels and tactics, including paid digital, owned channels, affiliate partnerships, and direct mail

Experience building or optimizing digital and mobile-first customer experiences

Proven ability to lead cross-functional decisions with senior stakeholders in a matrixed environment

Demonstrated commitment to risk management, controls, and operating procedures

Strong operating discipline, including governance, documentation, KPI frameworks, dashboards, and executive readouts

Preferred qualifications, capabilities, and skills

Experience owning acquisition strategy for a large consumer portfolio with clear financial outcomes

Experience with test-and-learn experimentation, measurement, and optimization across channels

Ability to develop customer messaging and positioning that improves conversion and engagement

Experience partnering with analytics teams to diagnose performance drivers and identify growth opportunities

People leadership experience, including leading through influence across multiple teams

Lead acquisition strategy to grow Authorized User adoption with compelling offers, diverse channels, and standout customer experiences.

Executive Director, User Acquisition Strategy

Full Job Description

Job responsibilities

Required qualifications, capabilities, and skills

Preferred qualifications, capabilities, and skills

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Executive Director, User Acquisition Strategy

Full Job Description

Job responsibilities

Required qualifications, capabilities, and skills

Preferred qualifications, capabilities, and skills

SIMILAR OPPORTUNITIES

Executive Director, Portfolio Strategy – Authorized User Business

Associate Director, Business Strategy

Director, Growth Strategy, Major Markets

Director, Go to Market Strategy

Associate Director, Strategic Deal Lead