Location: Columbus, OH, United States

The Consumer Bank Acquisition Marketing team is responsible for driving incremental highquality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. 

 

As a Campaign Management, Marketing Strategy Associate on the Acquisition Marketing Campaign Management team, you should be an energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing lead and executing multi-channel marketing campaigns. You will be responsible for developing, executing, and managing marketing campaigns to support key retail marketing initiatives across multiple channels. 

 

Job Responsibilities:

• Serving as the creative marketing lead driving best-in-class consumer experiences 

• Leading internal and external agency briefing and creative development
• Managing campaigns to ensure initiatives are on-strategy, on time and within budget parameters
• Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs
• Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting 
• Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed 
• Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch
• Contributing innovative and creative ideas as well as channel best practices
• Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams. 

 

Required qualifications, capabilities and skills:

• Proven track record in marketing with 3 years of experience
• Strong knowledge of campaign execution and/or project management
• Digital consumer marketing experience in owned, earned and paid channels 
• High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization 
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members 

• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities 

• Meticulous attention to detail and a curious mindset

 

Preferred qualifications, capabilities and skills:

• 2 years of agency or retail experience
• 4-year college degree 

 

 

Lead creative multichannel acquisition campaigns to deliver best in class consumer experiences for retail initiatives.