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**Executive Office, Paid Media, Analyst, New York** - **Role**: Paid Media Analyst in the Executive Office, driving the firm's commercial growth through paid media strategies. - **Responsibilities**: Develop & execute paid media strategies, optimize campaign activations, and stay updated on industry trends. Manage budget & media schedules, create stakeholder presentations, adhere to regulatory guidelines, and build strong relationships. - **Skills**: Strong organizational & attention to detail skills, demonstrated attention to detail, and a desire to learn & grow in media industry. - **Experience**: Not specified, likely entry-level or intermediate role. - **Keywords**: Paid Media, Campaign, Strategy, Optimization, Marketing, Executive Office, Global, Asset Management, New York, USD 80,000 - 110,000.
- Compensation
- $80,000 – $110,000 USD
- City
- New York City
- Country
- United States
Currency: $ (USD)
Full Job Description
Executive Office, Paid Media, Analyst, New York
The Executive Office plays an integral role in setting and advancing Goldman Sachs corporate strategy, and in preserving the firms distinctive culture. We are responsible for safeguarding the firms relationship with alumni, clients, shareholders, policymakers, and the broader public, while ensuring that our own people remain informed about the firms evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firms social and sustainability agendas.
About Goldman Sachs Marketing
Led by the firms first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, driving a business-critical function focused on the firms future growth. As such, Global Marketing is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of Corporate Reputation Marketing and business marketing teams, as well as center of excellence (COE) teams like paid media, research, and design. Together, these functions collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to drive commercial impact for the firm and the businesses we serve.
About the Role
The Paid Media Analyst will play an important role within the firms centralized paid media organization, helping to drive commercial growth of the business through an understanding of the fundamentals of paid media, exemplary attention to detail and organizational skills, and a desire to learn and grow as a media professional. They will partner with center of excellence (COE) leads and other marketing colleagues across their designated lines of business to help develop and execute strategic paid media campaigns, spanning awareness to acquisition. This role will be primarily focused on the Asset Management line of business and will be global in nature with activations across North America, EMEA, and APAC.
Responsibilities
- Support in the development and execution of comprehensive paid media strategies and media plans across various platforms and channels in partnership with agency partners.
- Assist with optimizing, implementing, and analyzing campaign activations.
- Stay on top of industry trends, emerging technologies, and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance.
- Manage invoicing, budget tracking, and maintenance of media schedules with our agency partners.
- Build stakeholder-ready presentations that clearly articulate the strategy, insights, and next steps for the firms paid media campaigns.
- Demonstrate exceptional risk management by ensuring strict adherence to regulatory and procedural guidelines for all marketing communications, including proactive management of operational risk.
- Build and maintain strong relationships across the Executive Office and with colleagues across the firms businesses.
- Support in the development and execution of comprehensive paid media strategies across various platforms and channels in partnership with agency partners
- Assist with optimizing, implementing, and analyzing campaign activations
- Stay abreast of industry trends, emerging technologies and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance
- Manage invoicing, budget tracking and maintenance of media schedules with our agency partners
- Build stakeholder ready presentations that clearly articulate the strategy, insights and next steps for our campaigns
- Demonstrate exceptional risk management by maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
- Develop and maintain strong relationships across the Executive Office and business marketing colleagues across the firm.
Qualifications
- Support in the development and execution of comprehensive paid media strategies across various platforms and channels in partnership with agency partners
- Assist with optimizing, implementing, and analyzing campaign activations
- Stay abreast of industry trends, emerging technologies and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance
- Manage invoicing, budget tracking and maintenance of media schedules with our agency partners
- Build stakeholder ready presentations that clearly articulate the strategy, insights and next steps for our campaigns
- Demonstrate exceptional risk management by maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
- Develop and maintain strong relationships across the Executive Office and business marketing colleagues across the firm.
Salary Range
The expected base salary for this New York, NY, United States-based position is $80000-$110000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.
Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.
