Posted 6 days ago
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**Marketing Automation Associate for CBS** | BMC - Brand And Marketing **Key Responsibilities:** - Develop and execute marketing automation campaigns using Marketo - Collaborate with cross-functional teams to align campaigns with business objectives - Analyze campaign performance using tools like Google Analytics - Manage and grow email marketing list, ensuring compliance with data privacy regulations - Create and optimize landing pages and forms using CMS (Content Management System) **Required Skills & Experience:** - Proven experience in marketing automation (1-3 years) - Proficient in Marketo, Google Analytics, and other marketing tools like Salesforce - Strong analytical and reporting skills - Experience with CMS and A/B testing - Knowledge of brand marketing and campaign strategy - Familiarity with data privacy regulations (e.g., GDPR, CAN-SPAM)
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