Job Description

What aligns with a Business Analyst role?

The following responsibilities are typical BA activities:

• Gathering and understanding market and stakeholder requirements.
• Acting as a bridge between business stakeholders and digital/product teams.
• Driving alignment across multiple stakeholders.
• Monitoring program performance and identifying improvement opportunities.
• Analyzing customer feedback, market insights, and product performance.
• Defining and optimizing business processes.
• Supporting change management and adoption of new features.
• Documenting learnings, requirements, and processes.

These are all core Business Analysis competencies.

What goes beyond a Business Analyst role?

Several elements are closer to Product Management/Product Operations:

• Supporting the Product Owner in roadmap delivery.
• Coordinating product improvements and feature launches.
• Owning relationships with markets and serving as a program focal point.
• Driving loyalty program evolution and commercial activations.
• Supporting overall product strategy execution.
• Managing cross-functional delivery activities.