at BNP Paribas
Investment BankingPosted 8 days ago
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**Customer Insights Manager - BNP Paribas Personal Finance** Manage analytics team, delivering commercial value through data-driven insights. Key responsibilities include: - Understanding customer behavior and profiling - Diagnosing marketing activity efficiency and profitability - Implementing A/B testing and communicating results - Developing customer segmentation for targeted marketing - Optimizing digital channels (PPC, SEO, Email, SMS) based on data insights Required skills: - Proven experience in team management and stakeholder engagement - Proficiency in handling large datasets using SAS/SQL/Python - Financial services experience and profit drive understanding Ideal candidate is confident, positive, and believes in our values. Offers flexible benefits, supportive culture. Apply now to join a Top UK Employer.
- Compensation
- Not specified GBP
- City
- Not specified
- Country
- United Kingdom
Currency: £ (GBP)
Full Job Description
Customer Insight Manager
Location: Solihull; a flexible hybrid working model which supports you as well as enabling you to work collaboratively with your colleagues
Contract: Full-time, Permanent
About Us
At BNP Paribas Personal Finance, were part of a global banking group with a simple mission: to provide straightforward consumer finance solutions that help customers make responsible financial decisions. We partner with leading UK retailers and brands to support their customers finance purchases responsibly.
The Role
Working in the Analytics team, the Customer Insight Manager provides delivery of commercial value through the usage of analytical methods to deliver actionable insight. The aim is to understand, test, predict customer & marketing profitability and its associated levers. They also contribute to the development of the business through:
- exploitation of customer knowledge & insight
- statistic survey of our portfolios
- implementation of decision support tools
Assuring visibility of customer insight within BNP Paribas Personal Finance and Strategic retail partners.
Key Responsibilities
- Understand customer profile and behaviour of a credit consumer
- Control and build actual/quantified diagnostics of marketing activity (business lines, products, etc) that provide a clear vision of campaign efficiency, statistical significance & profitability levers
- Test and learn: Implement A/B & MVT and communicate performance results to wider business
- Build customer segmentation to treat and engage with customers differently through marketing content
- Provide insight into optimising marketing based on budget and customer behaviour
- Analysis of recommendations to improve performance if Digital Channels, assessing KPIs such as conversion, ROI and CLTV and digitally acquired customers, Affiliates/Aggregators, PPC, SEO, Email, SMS and in-app push notifications
Skills and Attributes
- Proven experience in managing and supervising a team, defining the assignments of colleagues, assessing them and guaranteeing their upskilling
- Manage and engage relationships with third parties, with experience of presenting to senior stakeholders external to the business
- Can work with large data sets, summarising data efficiently and effectively using SAS/SQL/Python
- Ideally you will have financial services experience and be adept at knowing what drives profit and profitable behaviour
Could this be you?
Making a positive impact is at the heart of everything we do. Were looking for people who live by our values, who are positive, brave, and own it. Dont let confidence hold you back. You dont need to meet every requirement - if you have around 75% of the skills and the right attitude, wed love to hear from you.
Whats in it for you
As a Top Employer UK, we offer a supportive, inclusive environment and a flexible benefits package that you can tailor to your lifestyle. Highlights include:
- Competitive salary and comprehensive package, contributory pension, and health cash plan
- Opportunity to buy/sell holiday giving you even more control over your work-life balance
- Flexible benefits including private medical insurance and lifestyle discounts
- A culture that values collaboration, development, and wellbeing
Apply now to join a team that makes a real impact.
Learn more about careers with us: https://www.bnpparibas-pf.co.uk/careers(Opens in a new tab)
Your Application Journey
- Call with our Talent Acquisition team
- Informal chat with the Hiring Manager
- Competency-based interview including a short presentation (90 minutes in total)
We aim to complete the process within 3-4 weeks, depending on availability. If youre not shortlisted, well still let you know the outcome. Please note that this role may close early once we have enough suitable applicants, so apply soon.
Equal Opportunities
Were committed to creating an inclusive workplace and ensuring equal opportunities for all, regardless of age, disability, gender, identity, race, religion, sexual orientation, or background.
