Responsibilities: Customer initiative management: Lead the full lifecycle of customer-focused initiatives, including planning, execution, communication, promotional activities, and fulfillment logistics Communication design & delivery: Craft compelling, clear, and engaging communication materials aimed at strengthening customer loyalty and driving cross-selling opportunities. Ensure messaging is tailored to diverse customer segments. Event planning & onsite support: Plan, coordinate, and provide onsite support for customer engagement events and initiatives, ensuring seamless execution and a memorable customer experience. Strategic initiative development: Conceptualise, develop, and oversee the implementation of targeted initiatives aligned with customer retention strategies, ensuring proactive communication that enhances customer satisfaction and loyalty. Cross-functional collaboration: Work closely with marketing, sales, product, and other relevant departments on initiatives related to customer engagement, ensuring cohesive messaging and strategic alignment. Qualifications: 5 years of relevant working experience Excellent writing and oral skills in both English and Chinese University graduate in Language, Business, Marketing or related subjects Prior working experience in Customer Experience, Marketing, Communication, Experience Design, Service Design, Operational Excellence in financial services or consulting firms. Previous exposure to / knowledge of insurance industry will be an asset Strong interpersonal and people management skills ability to facilitate working together across teams Strong analytical mind with focus on attention to detail. Experience with data analytics tools a plus Proven ability to create clear, engaging, and professional presentation Hands on experience in using AI tools and applications About AXA Hong Kong and Macau AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters. As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers needs and leveraging and investing in technology and digital transformation. We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company. AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential. Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company. Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits), Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).