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Marketing Manager, Client Engagement, Global Private Banking

ExperiencedNo visa sponsorship
HSBC logo

at HSBC

Other

Posted 9 days ago

No clicks

**Marketing Manager, Client Engagement, Global Private Banking** leads event strategy, digital acquisition, stakeholder collaboration, and optimisation in PB, driving client engagement, pipeline, and brand metrics. - **Events (flagship & bespoke):** Lead end-to-end management from planning to on-site execution, aligning with global strategy and delivering clear outcomes. - **Digital Acquisition & Content:** Plan and execute digital growth initiatives, localise campaign assets, and optimise lead conversion using performance insights. - **Stakeholder Management:** Collaborate effectively with internal teams (International Wealth, Brand, Corporate Banking, etc.) and senior stakeholders, fostering relationships and disciplined delivery. - **Agency & Supplier Management:** Oversee agency/supplier onboarding, requisitioning, invoicing, and brand quality, while negotiating scopes and timelines. - **Measurement & Optimisation:** Define success metrics, track campaign/event effectiveness, and provide clear post-campaign reports. **Requirements:** - 6+ years' event & digital marketing experience, preferably in Private Banking or luxury - Bachelor's degree in Marketing, Business, or related field - Proven delivery in complex event management, digital acquisition, and stakeholder engagement - English fluency; Traditional/Simplified Chinese preferred - Strong communication, organisation, and collaboration skills - Proficient in Microsoft Office and AI tools for productivity - Positive team player with high ownership and availability to travel as required

Compensation
Not specified

Currency: Not specified

City
Hong Kong
Country
Hong Kong

Full Job Description

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Client Engagement, Global Private Banking.

In this role you will:

1) Event strategy, leadership and delivery (flagship + bespoke)

  • Lead planning and execution of PB-led and/or cross-business marketing events (e.g., flagship client engagements, investment/insights forums, brand sponsorship, cultural or partnership activations).
  • Own end-to-end event management: concept development, run-of-show, guest journey, RSVP management, venue/vendor coordination, production, compliance/brand checks, and on-site leadership.
  • Build and manage event workback schedules, risk/issue logs, contingency planning, and post-event debriefs to continuously improve delivery.
  • Ensure all events align with Global/ASP/HK Marketing strategy and deliver clear outcomes (engagement, pipeline, acquisition, brand metrics).

2) Digital acquisition, brand, content, campaign execution

  • Plan and execute digital acquisition initiatives to support growth in target segments, including always-on and campaign-based activity.
  • Work with internal partners and agencies to localise and activate campaign assets, content and supporting brand materials across relevant channels.
  • Partner with channel owners and stakeholders to optimise conversion across the funnel (awareness consideration lead/registration follow-up), using performance insights to refine targeting and messaging.

3) Stakeholder management & collaboration (matrix environment)

  • Collaborate effectively with internal teams including International Wealth and Premier Banking, Brand & Brand Partnership, Corporate & Institutional Banking, Innovation Banking, Commercial Banking, and other partners as required, in addition to the Private Bank stakeholders.
  • Build strong, trusted relationships with senior stakeholders; provide clear recommendations, timely updates, and disciplined delivery management.
  • Ensure a client-centric approach throughout planning, decision-making, and execution.

4) Agency and supplier management

  • Manage agencies and suppliers to maximise service quality and value, including onboarding, requisitioning, invoicing and payment processes.
  • Maintain high standards of brand execution and production quality; negotiate scopes and timelines where needed.

5) Measurement, reporting and optimisation

  • Define success metrics and track effectiveness of campaigns and events, ensuring marketing investment is aligned to business outcomes.
  • Provide clear post-campaign/event reporting (what worked, what didnt, learnings, optimisation actions).

To be successful you will need:

  • Bachelors degree in Marketing, Business Administration, Economics, or related discipline, preferably
  • 6+ years experience in marketing with strong, proven delivery in event and speaker management; experience leading complex events is essential.
  • Demonstrated capability in digital & content marketing / acquisition (performance mindset, funnel thinking, optimisation based on results).
  • Experience in financial services (especially Private Banking), luxury, or agency environment preferred; strong candidates from other industries considered.
  • Strong communication and stakeholder management skills; confident working in a matrix organisation.
  • Fluency in English is a must, Traditional/ Simplified Chinese preferred.
  • Excellent organisation, attention to detail, ability to prioritise and manage multiple workstreams at pace.
  • Proficient in Microsoft Office (Word, Excel, PowerPoint) and comfortable using AI tools to improve productivity.
  • Positive, collaborative team player with high standards and strong ownership.
  • Willingness to travel as required.
  • Immediate availability preferred (please indicate in application).

What success looks like (first 612 months)

  • Flawless delivery of priority PB events with strong stakeholder feedback and measurable outcomes.
  • Tangible uplift in acquisition-related metrics (e.g., qualified leads/registrations, engagement rates), supported by clear reporting and optimisation actions.
  • Strong agency/vendor rhythm (on-time, on-budget, high quality), with improved ways of working and repeatable playbooks.

Marketing Manager, Client Engagement, Global Private Banking

Compensation

Not specified

City: Hong Kong

Country: Hong Kong

HSBC logo
Other

9 days ago

No clicks

at HSBC

ExperiencedNo visa sponsorship

**Marketing Manager, Client Engagement, Global Private Banking** leads event strategy, digital acquisition, stakeholder collaboration, and optimisation in PB, driving client engagement, pipeline, and brand metrics. - **Events (flagship & bespoke):** Lead end-to-end management from planning to on-site execution, aligning with global strategy and delivering clear outcomes. - **Digital Acquisition & Content:** Plan and execute digital growth initiatives, localise campaign assets, and optimise lead conversion using performance insights. - **Stakeholder Management:** Collaborate effectively with internal teams (International Wealth, Brand, Corporate Banking, etc.) and senior stakeholders, fostering relationships and disciplined delivery. - **Agency & Supplier Management:** Oversee agency/supplier onboarding, requisitioning, invoicing, and brand quality, while negotiating scopes and timelines. - **Measurement & Optimisation:** Define success metrics, track campaign/event effectiveness, and provide clear post-campaign reports. **Requirements:** - 6+ years' event & digital marketing experience, preferably in Private Banking or luxury - Bachelor's degree in Marketing, Business, or related field - Proven delivery in complex event management, digital acquisition, and stakeholder engagement - English fluency; Traditional/Simplified Chinese preferred - Strong communication, organisation, and collaboration skills - Proficient in Microsoft Office and AI tools for productivity - Positive team player with high ownership and availability to travel as required

Full Job Description

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Client Engagement, Global Private Banking.

In this role you will:

1) Event strategy, leadership and delivery (flagship + bespoke)

  • Lead planning and execution of PB-led and/or cross-business marketing events (e.g., flagship client engagements, investment/insights forums, brand sponsorship, cultural or partnership activations).
  • Own end-to-end event management: concept development, run-of-show, guest journey, RSVP management, venue/vendor coordination, production, compliance/brand checks, and on-site leadership.
  • Build and manage event workback schedules, risk/issue logs, contingency planning, and post-event debriefs to continuously improve delivery.
  • Ensure all events align with Global/ASP/HK Marketing strategy and deliver clear outcomes (engagement, pipeline, acquisition, brand metrics).

2) Digital acquisition, brand, content, campaign execution

  • Plan and execute digital acquisition initiatives to support growth in target segments, including always-on and campaign-based activity.
  • Work with internal partners and agencies to localise and activate campaign assets, content and supporting brand materials across relevant channels.
  • Partner with channel owners and stakeholders to optimise conversion across the funnel (awareness consideration lead/registration follow-up), using performance insights to refine targeting and messaging.

3) Stakeholder management & collaboration (matrix environment)

  • Collaborate effectively with internal teams including International Wealth and Premier Banking, Brand & Brand Partnership, Corporate & Institutional Banking, Innovation Banking, Commercial Banking, and other partners as required, in addition to the Private Bank stakeholders.
  • Build strong, trusted relationships with senior stakeholders; provide clear recommendations, timely updates, and disciplined delivery management.
  • Ensure a client-centric approach throughout planning, decision-making, and execution.

4) Agency and supplier management

  • Manage agencies and suppliers to maximise service quality and value, including onboarding, requisitioning, invoicing and payment processes.
  • Maintain high standards of brand execution and production quality; negotiate scopes and timelines where needed.

5) Measurement, reporting and optimisation

  • Define success metrics and track effectiveness of campaigns and events, ensuring marketing investment is aligned to business outcomes.
  • Provide clear post-campaign/event reporting (what worked, what didnt, learnings, optimisation actions).

To be successful you will need:

  • Bachelors degree in Marketing, Business Administration, Economics, or related discipline, preferably
  • 6+ years experience in marketing with strong, proven delivery in event and speaker management; experience leading complex events is essential.
  • Demonstrated capability in digital & content marketing / acquisition (performance mindset, funnel thinking, optimisation based on results).
  • Experience in financial services (especially Private Banking), luxury, or agency environment preferred; strong candidates from other industries considered.
  • Strong communication and stakeholder management skills; confident working in a matrix organisation.
  • Fluency in English is a must, Traditional/ Simplified Chinese preferred.
  • Excellent organisation, attention to detail, ability to prioritise and manage multiple workstreams at pace.
  • Proficient in Microsoft Office (Word, Excel, PowerPoint) and comfortable using AI tools to improve productivity.
  • Positive, collaborative team player with high standards and strong ownership.
  • Willingness to travel as required.
  • Immediate availability preferred (please indicate in application).

What success looks like (first 612 months)

  • Flawless delivery of priority PB events with strong stakeholder feedback and measurable outcomes.
  • Tangible uplift in acquisition-related metrics (e.g., qualified leads/registrations, engagement rates), supported by clear reporting and optimisation actions.
  • Strong agency/vendor rhythm (on-time, on-budget, high quality), with improved ways of working and repeatable playbooks.