at N26
FinTechPosted 5 days ago
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**Senior CRM Specialist** - **Own** customer journey from month 2, drive engagement & retention for millions of users. - **Key Responsibilities**: Operational excellence (campaign execution, collaboration, process improvement), analytic mastery (data-driven approach, A/B testing, KPI reporting), strategic leadership (campaign planning, data-driven insights, targeted messaging). - **Requirements**: Bachelor's degree in Marketing/Business, 3+ years in CRM roles, proven CRM experience, technical skills (HTML, SQL, A/B testing), proficiency in CRM tools, strong communication, creative problem-solving. - **Location**: Berlin - **Benefits**: Competitive personal development budget, discounts & wellness memberships, N26 account perks, progressive leave policy, friendly diverse team.
- Compensation
- Not specified
- City
- Berlin
- Country
- Germany
Currency: Not specified
Full Job Description
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Senior CRM Specialist
Department:Marketing
Location:Berlin
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About the opportunity As a Senior CRM Specialist (Engagement & Retention), youll own the customer journey from month two onwards. Youll play a pivotal role in keeping our millions of users active, engaged, and thriving within the N26 ecosystem. This is a true 50/50 hybrid role: you will split your focus between driving high-level lifecycle strategy and rolling up your sleeves to execute campaigns natively. You'll join our high-performing CRM team in Berlin to solve our most critical retention and reactivation puzzles. In this role you will: Operational Excellence (50%)
What you'll need to be successful:
- Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base.
- Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise.
- Champion adherence to established processes, both within your role and among stakeholders, to maximise campaign efficiency and operational excellence.
- Conceptualise, set up, and maintain automated communication workflows that support the achievement of CRM key performance indicators.
- Collaborate with data analytics and data engineers to ensure a data driven approach to your work.
- Utilise A/B testing methodologies to optimise campaign performance, leveraging your technical and analytic proficiency.
- Own and report on the development of your KPIs.
- Collaborate closely with the CRM team and seasoned CRM managers to conceptualise and plan new strategic campaigns that align with the company's overarching goals.
- Lead the implementation of these strategic initiatives, leveraging your strategic insights and operational expertise to drive success.
- Apply data-driven insights and your understanding of customer segments to ensure targeted messaging and the achievement of strategic objectives.
What you'll need to be successful:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
- 3+ years of experience in CRM roles
- Proven track record in CRM campaign execution and optimisation at a senior level.
- Strong technical skills, including HTML, SQL and A/B testing, to ensure operational excellence.
- Proficiency in CRM tools to drive effective campaigns. Braze experience is a strong plus.
- Data-driven mindset with the ability to analyse and interpret campaign performance data.
- Excellent communication and collaboration skills to lead cross-functional teams effectively.
- Creative problem-solving ability combined with a strategic mindset to drive innovation in CRM initiatives.
- Experience with reactivation programs is a strong plus.
- Accelerate your career growth by joining one of Europes most talked about disruptors .
- Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation.
- As an N26 employee you will have access to a Premium subscription on your personal N26 bank account. As well as subscriptions for friends and family members.
- Additional day of annual leave for each year of service.
- A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, life experiences and backgrounds.
- A relocation package with visa support for those who need it.
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