**Vice President, Investment Product Marketing** | J.P. Morgan Wealth Management, New York, NY
- Drive investment solutions' marketing end-to-end, from positioning to go-to-market execution across client and advisor channels.
- Collaborate with product leaders, establish annual agendas, and translate research into actionable recommendations.
- Develop client-centric value propositions, go-to-market plans, and drive content development and distribution.
- Leverage AI tools, manage review requirements, and evaluate campaign performance to refine strategy.
- 10+ years in financial services marketing, with 10+ years in investment product marketing, strong commercial & analytical skills.
- Bachelor's degree required, advanced degree preferred.
Full Job Description
Location: New York, NY, United States
Join J.P. Morgan Wealth Management and help shape how affluent, high net worth, and ultra-high net worth clients discover, understand, and engage with our investment solutions. This is a rare opportunity to sit at the intersection of investment strategy and marketing, where your work directly influences how clients protect, manage, and grow their wealth. You'll bring your expertise to a team that values bold thinking, deep collaboration, and meaningful impact.
As a Vice President, Investment Product Marketing at JPMorganChase within the Wealth Management Product Marketing team, you will own the end-to-end product marketing roadmap for Investment Solutions from positioning and messaging to go-to-market execution across client and advisor channels. You will serve as the strategic marketing partner to investment product leaders, mobilizing cross-functional marketing teams to deliver integrated programs that drive awareness, engagement, adoption, and business growth. Your work will directly shape how advisors and clients experience our investment capabilities and will play a meaningful role in deepening client relationships at scale.
Job responsibilities
Partner with Investment Solutions stakeholders to establish the annual product marketing agenda, focusing resources on opportunities with the greatest potential to deepen client relationships and accelerate business growthCollaborate with investment product leaders and business-aligned marketing teams to connect product marketing priorities and plans to broader business objectives, product roadmaps, and market opportunitiesTranslate research, competitive intelligence, advisor feedback, and performance data into differentiated positioning, new marketing opportunities, and actionable recommendations for investment product partnersDevelop the value proposition, narrative architecture, and proof points for investment solutions targeting affluent, high net worth, and ultra-high net worth clients and prospects clear, differentiated, and grounded in client needsBuild go-to-market plans for new capabilities, enhancements, and thematic campaigns (e.g., alternatives, income, diversification), defining target segments, key messages, channel strategy, and success metricsAct as the primary marketing relationship for Investment Solutions product owners and senior subject-matter experts, connecting them to the right capabilities across marketing and content teamsProduce and oversee development of client-facing and advisor-enablement content across digital and print including toolkits, pitch decks, web journeys, emails, articles, and campaign assetsCoordinate across business-aligned marketing, delivery, engagement, field marketing, content, social media, and digital teams to align plans, sequence activity, and deliver cohesive product marketing programsPartner closely with Legal, Compliance, and supervisory stakeholders to deliver compelling, accurate, and timely investment communications while managing review requirements and reputational riskLeverage approved AI tools to accelerate content development and drive efficiencies across the marketing workflowEstablish key performance indicators, evaluate campaign and content performance, and use insights to refine strategy and improve measurable business outcomes
Required qualifications, capabilities, and skills
Formal training or certification on Marketing Strategy & Management concepts and 10+ years applied experience10 years of marketing experience in financial services, with meaningful time in investment product marketing including wealth management, asset management, brokerage, or investing platformsDemonstrated ability to build positioning, messaging, and go-to-market plans for investment products or platformsWorking knowledge of investment products, markets, portfolio construction, and the needs of affluent, high net worth, and ultra-high net worth clientsDemonstrated success operating in a complex, matrixed organization influencing without direct authority and building strong partnerships with senior stakeholders and cross-functional teamsExcellent writing and editorial judgment, with the ability to translate complex investment concepts into clear, client-ready languageStrong commercial judgment and analytical orientation, with the ability to connect marketing activity to client behavior, advisor adoption, and measurable business outcomesProven project and program management capability in a fast-moving, regulated environmentBachelor's degree required
Preferred qualifications, capabilities, and skills
Experience marketing alternative investment products to affluent or high net worth client segmentsFamiliarity with digital marketing platforms, marketing automation tools, and data-driven marketing approachesExperience working within a wealth management or asset management environment serving ultra-high net worth clientsAdvanced degree (MBA or equivalent) in Marketing, Finance, or a related field Shape the future of wealth management lead investment product marketing strategy for affluent and high net worth clients. 
