Bulge Bracket Investment Banks

Posted 12 days ago

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**Senior Associate, Paid Social ~ Card Acquisitions** - Drive paid social campaigns for card acquisitions, ensuring efficient customer acquisition. - Manage campaign build, launch, and optimization across leading social platforms. - Collaborate cross-functionally, including analytics, creative, finance, and risk teams. - Proficient in Excel, data validation, and reporting dashboards. - Requires 3-5 years in digital marketing, paid social or performance marketing. - Preferred: Tableau experience, regulated industry or financial product experience.

Compensation: Not specified
City: New York City
Country: United States

Full Job Description

Location: New York, NY, United States

Help shape how we reach and acquire new customers through performance marketing on leading social platforms. You will work across teams to deliver campaigns that are efficient, measurable, and built to scale.

Job Summary

As a Senior Associate Paid Social in Card Acquisitions, you support the strategy, execution, optimization, and measurement of paid social campaigns that drive efficient customer acquisition and strong portfolio outcomes. You partner with teams across product, analytics, finance, risk, legal and compliance, brand, and external platform partners to align on plans and deliver results. You bring strong attention to detail, a data-driven mindset, and clear communication to keep campaigns running smoothly and performance insights actionable.

Job Responsibilities

Build, launch, and perform quality checks on paid social campaigns across platforms

Implement targeting, creative, and tracking parameters accurately and consistently

Monitor live campaigns for pacing, delivery, and overall performance health

Own daily and weekly pacing updates against budgets and acquisition targets

Pull, clean, and validate performance data across platforms and internal sources

Maintain standardized reporting templates and dashboards to support ongoing tracking and insights

Support monthly and quarterly business reviews with accurate reporting and clear performance narratives

Execute structured tests (such as creative, targeting, and landing page tests) with guidance from senior team members

Track and document test results to build repeatable learnings and improve future performance

Coordinate creative assets and approvals with creative and brand partners, ensuring on-time delivery and compliance requirements

Support cross-functional coordination for approvals, documentation, and audit readiness; identify opportunities to streamline workflows and reduce manual effort

Required Qualifications, Capabilities, and Skills

35 years of experience in digital marketing, paid social, or performance marketing

Experience building and managing campaigns on major paid social platforms

Strong attention to detail and ability to manage multiple workflows at the same time

Comfort working with data, including strong Excel skills

Ability to pull, validate, and organize performance data and maintain recurring reports or dashboards

Understanding of core performance marketing measurement concepts, including testing and optimization basics

Strong organization, follow-through, and execution skills in deadline-driven environments

Clear written and verbal communication skills, including the ability to align with multiple stakeholders

Ability to partner effectively with analytics, creative, legal and compliance, finance, and risk teams

Strong analytical mindset with the ability to spot trends, surface issues early, and recommend next steps

Preferred Qualifications, Capabilities, and Skills

Experience with Tableau or similar reporting and visualization tools

Experience supporting acquisition marketing in regulated industries or financial products

Familiarity with programmatic buying platforms in addition to paid social

Experience improving processes through automation, templates, or scalable reporting approaches

Additional Information

Applicants must be authorized to work for any employer in the United States.

We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time.

Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

Support paid social strategy and execution to acquire new card customers efficiently through testing, optimization, and performance reporting.

Full Job Description