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Posted 9 days ago

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**Senior Associate, Paid Media Analytics at JPMorganChase** Drive paid marketing strategy and optimization. Conduct performance analysis, forecast KPIs, and communicate insights. Improve campaign efficiency by identifying key successes and challenges. Collaborate across teams, influence stakeholders, and build data-driven relationships. Requires 2+ years in marketing analytics, proficiency in Excel/PowerPoint, and problem-solving skills.

Compensation: Not specified USD
City: New York City
Country: United States

Full Job Description

Location: NY, United States

Join a centralized Paid Media Analytics team that turns complex, multi-channel marketing data into insights and tools that help teams move faster and make smarter decisions. Youll partner closely with media, performance marketing, and business teams to expand measurement, improve efficiency, and elevate how we plan, test, and optimize campaigns.

As a Senior Associate Paid Media Analytics at JPMorganChase within Chase Marketing Analytics, you will be the analytics and optimization expert helping teams understand whats working, why its working, and what to do next. Youll combine performance reporting, analysis, visualization, forecasting, and storytelling to drive better outcomes across paid marketing channels including social, display, video, and audio. Youll build trusted relationships with stakeholders and use data to challenge assumptions, shape strategy, and improve campaign performance.

Job responsibilities

Conduct analytical assessments of campaign performance, identifying key drivers of success aligned to business goals

Define, establish, and track campaign performance key performance indicators, communicating insights to senior marketing partners to inform strategy

Aggregate data across platforms and sources to create a complete, consistent view of campaign performance

Lead performance review discussions with cross-functional stakeholders, aligning on learnings and next steps

Forecast business key performance indicators and report progress against goals over time

Partner with analytics and media teams to design tests that measure the effectiveness of media strategy and execution

Translate data-driven learnings into recommendations that improve strategic media plans and optimization decisions

Define tracking, tagging, and measurement requirements for campaigns and tests

Build relationships with internal and external partners and influence through clear, compelling data storytelling

Required qualifications, capabilities and skills

Bachelors degree in a quantitative, analytics, or marketing-related discipline

2+ years of experience in analytics, with marketing analytics experience

Experience analyzing paid marketing performance across at least one major channel (e.g., social, display, video, or audio)

Proficiency in Microsoft Excel and PowerPoint, including the ability to build clear performance readouts for stakeholders

Proven ability to solve problems using data and communicate the so what in a business-relevant way

Strong written and verbal communication skills, with the ability to present to multi-level audiences

Demonstrated ability to manage multiple priorities with attention to detail and a high standard for accuracy

Experience partnering with both analytics and business stakeholders to drive decisions and outcomes

Preferred qualifications, capabilities and skills

Experience in media buying analytics, media analytics, or omnichannel marketing analytics

Experience with data visualization and workflow tools (e.g., Tableau, Alteryx)

Experience with SQL and/or Python for analysis and automation

Experience with web analytics tools (e.g., Adobe Analytics, Google Analytics)

Familiarity with paid media platforms (e.g., Meta Ads, Pinterest Ads, Display & Video 360 (DV360), The Trade Desk)

Turn paid media data into actionable insights that optimize campaigns across social, display, video, and audio channels.

Full Job Description