Job responsibilities

• Support the team lead in evolving end-to-end customer journey strategy across touchpoints.
• Develop new journey and campaign concepts based on customer insights, product signals, and performance trends.
• Define audience and personalization strategy (targeting inputs, eligibility logic needs, and content rules) with analytics and product partners.
• Build and maintain a learning agenda and experimentation roadmap, including hypotheses, test design, and measurement approach.
• Partner with campaign execution team to convert strategy into requirements and creative briefs.
• Align stakeholders on what will be launched, timing, and how outcomes will be measured.
• Contribute to offer curation and placement recommendations across key owned surfaces.
• Synthesize performance insights into clear recommendations for optimization, prioritization, and next-best tests.
• Help run partner campaign workflows, including intake, prioritization, briefing, governance, and decision routines.