Location: New York, NY, United States

As a senior associate focused on Ultra High Net Worth (UHNW) and Family Office marketing for the U.S. Private Bank, you will work with the UHNW / Global Family Office marketing team and business partners to develop marketing strategies, drive priority initiatives, plan, execute and measure key strategic projects and marketing campaigns, and solve day-to-day business issues.  You will also help drive the adoption of next-generation marketing tools and strategies, including the use of generative AI, to elevate our client engagement and position J.P. Morgan as a leader in marketing innovation.  The UHNW / Family Office marketing team is focused on expanding the firms reach, deepening client engagement, and driving business growth within the UHNW space.

At J.P. Morgan Private Bank, we are committed to harnessing the power of Generative AI to transform our marketing capabilities. We seek candidates who are passionate about experimenting with the latest Gen AI tools and eager to help shape the future of marketing in a rapidly evolving industry. If you thrive on staying ahead of emerging trends, enjoy hands-on experience with cutting-edge technology, and are excited to collaborate with a team of innovative thinkers, this is an opportunity to help shape whats next. 

Job Responsibilities

• Spearhead the development, execution, and launch of dynamic, targeted marketing campaigns and nurture journeys for UHNW clients and prospects that highlight J.P. Morgan Private Banks breadth, capabilities, and solutions and demonstrate how they can benefit UNHW families. (e.g., build targeted digital webpages, email newsletters, LinkedIn advertisements)
• Partner with marketing and business partners to develop and execute end-to-end marketing strategies for strategic focus areas (e.g. develop value proposition, build web landing page, manage post-event follow-up), using generative AI and advanced marketing technologies to enhance campaign effectiveness, personalization, and operational efficiency.
• Measure marketing campaign performance and optimize for maximum results. Build and maintain readouts; monitor KPIs, identify insights, and recommend optimizations across channels, creative, audiences, and journeys.
• Project manage an end-to-end strategy to drive the creation, research, and amplification of our flagship client survey and reportpartnering with business and content teams to ensure methodological rigor and turn research findings into actionable marketing narratives, campaign content, and executive-ready presentations.
• Track competitor and peer activity in the UHNW/family office space; synthesize trends, positioning, messaging, channel strategies, and implications for marketing planning.
• Partner with business intelligence, analytics, and technology teams to identify the strategic framework for interest tagging and measurement and reporting, and create segmented target lists for marketing campaigns

 

Required Qualifications, Capabilities, and Skills

• 4+ years of marketing strategy experience
• Bachelor's degree
• Strong project and people management skills
• Excellent written and oral communication skills with an ability to deliver messages clearly and succinctly
• Ability to manage multiple tasks, meet deadlines, and maintain high standards under time pressure 
• Experimental mindset with a willingness to test, learn, and scale new marketing approaches, especially applications of Generative AI
• Strong analytical skills with experience translating data into insights and recommendations (comfortable tracking against KPIs, and marketing funnel measurement)

 

Preferred Qualifications, Capabilities, and Skills

• A strong business acumen, preferably in the UHNW (ultra high net worth) Wealth Management space.
• A roll-up-your-sleeves, go-getter and a structured thinker who connects channel-level tactics to the broader marketing and business picture.
• Skilled and comfortable working in a highly matrixed organization. 
• Track record of driving innovation and measurable business results.
• Familiarity with developing competitive briefs, market scans, and positioning summaries.

 

 

Come join a strategic marketing team for high new worth/ultra high new worth families.