Bulge Bracket Investment Banks

Posted 8 days ago

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**Role: Programmatic Channel Marketing Senior Associate** Manage complex digital ad campaigns across programmatic platforms, leveraging manual and automated methods. Key responsibilities: campaign setup, trafficking, QA, and optimization; AI-driven strategies; collaboration with cross-functional teams; data analysis and troubleshooting; mentoring junior team members; staying ahead of industry trends. Required: 4+ years in paid media and programmatic management, proficiency in ad tech platforms (DV360, The Trade Desk, etc.). Preferred: AI copilot, automation dashboard, data feed, and advanced Excel skills. Drive strategy, automation, and team growth in this senior role.

Compensation: Not specified
City: New York City
Country: United States

Full Job Description

Location: New York, NY, United States

The Programmatic Media Center of Excellence is responsible for overseeing the development, execution, and optimization of large-scale programmatic media initiatives.

As a Programmatic Channel Marketing Senior Associate on the Paid Media team, you will be responsible for leading the planning, execution, and optimization of complex digital advertising campaigns across programmatic platforms, leveraging both manual and automated (AI, agentic) methods. You should have advanced hands-on experience in campaign setup, trafficking, QA, and optimization, as well as a strategic mindset for developing targeted media strategies. You will mentor junior team members, collaborate with internal and external partners, and promote process improvements through automation and workflow enhancements. You should also have advanced reporting experience, compliance oversight, and stay ahead of industry innovations.

Job Responsibilities:

Independently manage execution, monitoring, and optimization of paid media campaigns using advanced manual and automated techniques (API integrations, custom scripts, automation dashboards).
Create QA campaign setups, or AI-based workflows, automated bidding, predictive audience targeting and dynamic creative optimizations
Develop and implement campaign strategies in collaboration with cross-functional teams.
Analyze complex campaign data, interpret AI-driven insights, and recommend optimizations to maximize ROI and achieve KPIs.
Oversee campaign budgets, pacing, and bid strategies for multiple projects.
Troubleshoot and resolve advanced campaign delivery and performance issues.
Guide reporting automation, workflow improvements, and process scaling initiatives.
Prepare and present detailed performance reports, highlighting actionable recommendations.
Mentor and train junior analysts and associates.
Ensure compliance with brand guidelines, privacy regulations, and platform policies.
Stay current with industry trends, platform updates, and best practices.

Required qualifications, capabilities and skills:

Bachelors degree in Marketing, Business, Communications, or related field.
4+ years of hands-on experience in paid media and programmatic campaign management.
Advanced proficiency with DV360, The Trade Desk, Amazon DSP, CM360, and other ad tech delivery and reporting platforms.
Strong analytical, communication, and project management skills.
Excellent organizational and multi-tasking skills
Proven ability to work independently and lead collaborative projects.

Preferred qualifications, capabilities and skills:

Certifications in programmatic platforms (e.g., DV360, The Trade Desk).
Experience with AI copilots, automation dashboards, and campaign setup tools.
Advanced understanding of data feeds, APIs, and ad reporting systems.
Proficiency with data visualization tools and advanced Excel skills.

Lead planning, execution, and optimization of programmatic ad campaigns, driving strategy, automation, and team mentorship.

Full Job Description

Location: New York, NY, United States

The Programmatic Media Center of Excellence is responsible for overseeing the development, execution, and optimization of large-scale programmatic media initiatives.

Job Responsibilities:

Independently manage execution, monitoring, and optimization of paid media campaigns using advanced manual and automated techniques (API integrations, custom scripts, automation dashboards).
Create QA campaign setups, or AI-based workflows, automated bidding, predictive audience targeting and dynamic creative optimizations
Develop and implement campaign strategies in collaboration with cross-functional teams.
Analyze complex campaign data, interpret AI-driven insights, and recommend optimizations to maximize ROI and achieve KPIs.
Oversee campaign budgets, pacing, and bid strategies for multiple projects.
Troubleshoot and resolve advanced campaign delivery and performance issues.
Guide reporting automation, workflow improvements, and process scaling initiatives.
Prepare and present detailed performance reports, highlighting actionable recommendations.
Mentor and train junior analysts and associates.
Ensure compliance with brand guidelines, privacy regulations, and platform policies.
Stay current with industry trends, platform updates, and best practices.

Required qualifications, capabilities and skills:

Bachelors degree in Marketing, Business, Communications, or related field.
4+ years of hands-on experience in paid media and programmatic campaign management.
Advanced proficiency with DV360, The Trade Desk, Amazon DSP, CM360, and other ad tech delivery and reporting platforms.
Strong analytical, communication, and project management skills.
Excellent organizational and multi-tasking skills
Proven ability to work independently and lead collaborative projects.

Preferred qualifications, capabilities and skills:

Certifications in programmatic platforms (e.g., DV360, The Trade Desk).
Experience with AI copilots, automation dashboards, and campaign setup tools.
Advanced understanding of data feeds, APIs, and ad reporting systems.
Proficiency with data visualization tools and advanced Excel skills.

Lead planning, execution, and optimization of programmatic ad campaigns, driving strategy, automation, and team mentorship.

Programmatic Channel Marketing Senior Associate

Full Job Description

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