Bulge Bracket Investment Banks

Posted 2 days ago

No clicks

**Marketing Analytics Vice President (Card Data Analytics)** *. **Lead** digital marketing, segmentation, and targeting analytics from Wilmington, DE. Spearhead **Cross-functional partnerships** and translate business needs into scalable data solutions. Harness **AWS, SQL, Python, Tableau** skills to drive insights and shape **customer journeys and campaign performance**. M.S. in quantitative field, plus 6+ years of marketing analytics experience, required. Expertise in defining marketing problems, developing solutions, and driving implementation.

Compensation: Not specified
City: Wilmington
Country: United States

Full Job Description

Location: Wilmington, DE, United States

Join our Card Data & Analytics team and help shape the future of our credit card business through advanced marketing analytics. You will work with talented colleagues, strengthen your leadership and technical skills, and drive decisions that create measurable customer and business impact. This role offers meaningful career growth and the opportunity to influence how we invest in digital marketing, customer experiences, and data-driven innovation.

As a Marketing Analytics Vice President at JPMorganChase within Card Data & Analytics, you will lead analytics and insights that inform marketing strategy across digital marketing, customer journeys, segmentation, and targeting. You will partner closely with cross-functional teams to translate business needs into scalable analytics solutions and actionable recommendations. You will leverage data from large databases (including SQL and AWS environments) to develop insights, elevate data quality, and promote best practices that reduce redundancy and enable consistent measurement.

Job responsibilities

Establish partnerships across the organization to understand marketing objectives and business requirements

Lead the design and execution of solutions that pull and combine data from multiple sources for customer behavior analytics, campaign measurement, and reporting

Analyze customer journeys, digital engagement, and campaign performance to identify actionable insights

Develop and implement customer segmentation and targeting strategies to optimize marketing effectiveness

Communicate insights to senior leaders through clear written and verbal storytelling that influences marketing strategy and investment decisions

Collaborate with analytic and non-analytic groups to enable cross-functional learning and alignment

Champion data and analytics best practices across the marketing organization

Translate business needs into data models that support long-term marketing solutions

Guide the creation of data models using best practices to improve data quality and reduce redundancy

Required qualifications, capabilities and skills

Masters degree in a relevant quantitative field (e.g., Statistics, Economics, Marketing Analytics, Mathematics, Engineering, Computer Science, or related field)

6+ years of industry experience in marketing analytics roles (e.g., digital analytics, campaign measurement, customer insights)

6+ years of experience using analytics platforms, languages, and tools (e.g., Snowflake, Alteryx, SAS, Tableau, Python, Excel), including hands-on experience with big data platforms

Strong communication skills with the ability to explain complex concepts in a clear, compelling, and persuasive way to business partners

Demonstrated ability to define marketing problems with stakeholders, develop solutions, and drive implementation

Expert knowledge of quantitative methods for marketing analytics, including customer segmentation, targeting, and digital analytics

Preferred qualifications, capabilities and skills

Experience in financial services, particularly credit card marketing analytics

Lead marketing analytics for our credit card business, turning data into strategies that improve customer engagement and growth.

Full Job Description