**Global Head of Digital Performance**
Strategize and execute global digital client experience performance at JPMorganChase. Define and drive digital transformation, leading continuous improvement in engagement, conversion, and ROI. Manage and develop multidisciplinary teams, partner with stakeholders, and integrate digital performance capabilities. Proven experience (10+ years) in digital performance/marketing within a complex, regulated environment. Excellent analytics and leadership skills required. Experience in global digital performance programs and marketing technology ecosystems preferred.
Full Job Description
Location: New York, NY, United States
As a Global Head of Digital Performance at JPMorganChase within Asset & Wealth Management, you will lead the strategy and execution of the firms digital client experience performance agenda across websites, campaigns, and mobile experiences. You will partner closely with Marketing, Technology, and business leaders to translate client insights into measurable improvements in engagement, conversion, and return on investment. You will build a culture of experimentation and continuous optimization while scaling innovation through structured pilots and vendor partnerships.
Job responsibilities
Define and execute a global digital client experience performance strategy that improves engagement, conversion, and relationship depth across key audiences and marketsDrive ongoing digital transformation initiatives that modernize digital marketing workflows, tooling, and the quality and consistency of client-facing experiencesOwn website performance targets and lead continuous improvement through data-driven roadmaps in partnership with user experience and technology teamsPartner with marketing stakeholders to design and deliver high-performing campaign landing experiences from intake through measurement and post-campaign insightsLead optimization and experimentation programs, including A/B testing, behavioral analytics, and user research, to continuously raise performance standardsIntegrate digital performance capabilities with marketing automation and analytics to enable connected, data-driven, and scalable executionManage and develop a multidisciplinary team across digital marketing, analytics, and user research, fostering a high-performance and inclusive cultureRun structured proof-of-concepts and pilots with external vendors, translating results into business cases and scaled solutions with measurable outcomesRequired qualifications, capabilities and skills
Formal training or certification on digital marketing concepts and 10+ years applied experienceDemonstrated experience leading digital performance, digital marketing, or digital client experience initiatives within financial services or a similarly complex, regulated environmentProven track record of delivering measurable improvements in website performance, campaign effectiveness, conversion, and return on investmentAdvanced analytics capability, including the ability to use tools such as Google Analytics to define success metrics, generate insights, and guide prioritizationExperience building experimentation programs (for example, A/B testing and user research) and operationalizing learnings into scalable improvementsDemonstrated leadership experience managing and developing multidisciplinary teams, including setting strategy, operating rhythms, and performance expectationsStrong vendor and partner management experience, including running evaluations, proof-of-concepts, and measurable pilot programsExecutive-level communication and stakeholder management skills, with demonstrated ability to influence across functions and seniority levelsPreferred qualifications, capabilities and skills
Experience leading global or multi-region digital performance programs with localized needs and shared platform standardsFamiliarity with marketing technology ecosystems, including integration patterns across analytics, content, and campaign platformsExperience partnering with design and engineering teams to deliver scalable template systems and performance-focused user experience improvementsExpertise in measurement frameworks and experimentation governance that balance speed, rigor, and repeatabilityDemonstrated experience translating digital insights into commercial outcomes and clear narratives for senior leaders Lead global digital performance to improve engagement, conversion, and return on investment across web, campaigns, and mobile. 
