, you own new account acquisition strategy and portfolio growth, from opportunity sizing through execution, scaling, and performance management. You set the roadmap across offers, audiences, channels, and customer experience while partnering closely with a cobrand partner and cross-functional stakeholders. You establish strong operating discipline and measurement to deliver sustainable results aligned to risk appetite and control standards.

Job Responsibilities

• Develop and oversee strategies for acquiring new co-brand card customers. This includes making informed investment decisions, planning offers, and executing channel strategies to drive portfolio growth. 

• In partnership with the co-brand partner, set acquisition strategy across offers, audiences, channels, and customer experience to deliver annual and multi-year new account goals. Identify growth opportunities in underpenetrated customer segments and then work with key stakeholders to capture the opportunity while staying within Chase's risk appetite.

• Lead annual planning and ongoing forecasting, including scenario planning and ROI trade-offs, to guide investment decisions and maximize portfolio returns.

• Define offer, targeting, pricing and channel strategy for driving new account growth for the program, prioritize the roadmap and scale winning strategies with appropriate governance and monitoring.

• Collaborate with co-brand partner to manage media efforts in upper funnel channels, including programmatic, social, and sponsored content, to boost card awareness and attract new customers.

• Lead lifecycle credit risk / underwriting strategy in partnership with Risk, including segmentation, credit policy and decisioning enhancements, line management approaches, and ongoing portfolio actions aligned to risk appetite.

• Drive lifecycle engagement strategies (activation, early spend ramp, retention/reactivation, and sustainable usage) in partnership with Marketing and Product, aligned to profitability and risk outcomes.

• Establish KPI definitions and operating cadence (dashboards, performance reviews, executive reporting) to track results, diagnose performance drivers, surface trade-offs, and drive course-corrections.

• Build and execute a disciplined test-and-learn program (e.g., champion/challenger), defining hypotheses, success metrics and guardrails, interpreting results, and partnering with teams to operationalize and monitor changes post-launch.

• Coordinate cross-functional execution with program leads across Product, Marketing, Analytics, Operations, Technology, Finance, Risk, Fraud, Pricing, and Complianceensuring clear milestones, owners, dependencies, and delivery timelines.

• Partner with the co-brand partner on portfolio performance reviews, strategic priorities, and in-market execution while maintaining risk and control standards. Work closely with internal and external stakeholders to influence and drive key business decisions, ensuring alignment with overall business objectives; lead and mentor a team of 2-3 individuals.

 

Required qualifications, capabilities and skills

• 10+ years of work experience with a background in credit card marketing, strategy, and knowledge of card economics

• Subject Matter Expert for key acquisition tactics and channels including; paid digital, owned channels, affiliate, direct mail, in-app/on-site, and partner channels.  

• Experience in credit card acquisitions.

• Excellent analytical skills with mastery of P&L drivers and risk management.

• Familiar with emerging technology, digital and mobile trends

• Strong business and financial acumen, including unit economics, forecasting, scenario planning, ROI trade-offs, and investment prioritization. 

• Proven ability to lead cross-functional decision-making with senior stakeholders in a highly matrixed environment, influencing outcomes without direct authority. 

• Strong operating discipline: governance, documentation, controls, and performance management rigor, including KPI frameworks/dashboards and executive readouts. 

Own cobrand card acquisition strategy and roadmap across offers, channels, and experience to drive responsible growth.