Bulge Bracket Investment Banks

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**Executive Director, Affiliate Marketing Strategy** in Card Acquisition Marketing. Own strategy, drive partner growth via experimentation/measurement. Collaborate cross-functionally to improve channel outcomes and enhance operational excellence. Lead a high-performing team with a focus on planning, optimization, and reporting. Key skills: analytics, test-and-learn optimization, partner management, risk management. 9+ years' experience in affiliate/performance marketing. Master's degree preferred.

Compensation: Not specified
City: New York City
Country: United States

Full Job Description

Location: New York, NY, United States

Would you like to lead and scale a high-impact affiliate marketing channel as the Executive Director, Affiliate Marketing Strategy in Card Acquisition Marketingowning strategy and performance, driving partner growth through experimentation and measurement, delivering operational excellence, and developing and empowering a team with clear goals that raise the bar on planning, optimization, and reporting

As the Executive Director, Affiliate Marketing Strategy in Card Acquisition Marketing, you will own the affiliate channel strategy and performance, leading partner growth, experimentation, measurement, and operational excellence. Youll collaborate closely across product, analytics, finance, risk, legal, compliance, technology, and creative to improve outcomes while managing risk. Youll also develop and empower a team, setting clear goals and raising the bar on planning, optimization, and reporting.

Job responsibilities

Lead the day-to-day and long-term strategy, development, and planning for the affiliate channel

Drive partner planning, contracting, and campaign testing to expand and innovate the program

Track, analyze, and review channel performance to deliver clear insights and recommendations

Design, launch, and optimize tests and pilots to improve efficiency, conversion, and channel contribution

Identify, evaluate, and implement new capabilities (including AI-driven optimization), publishers, and audience/data tactics

Partner cross-functionally to shape portfolio profitability analyses, investment decisions, and the growth roadmap

Present strategies, performance, insights, and recommendations to senior internal and external stakeholders

Define requirements for new capabilities and influence the technology roadmap to enhance channel performance

Improve operational excellence through stronger processes, documentation, and ways of working across planning, execution, and reporting

Manage, mentor, and develop a team of marketing professionals, fostering collaboration, innovation, and growth

Required qualifications, capabilities, and skills

Bachelors degree

9+ years of relevant experience in affiliate, performance, or partner-driven marketing

Demonstrated ability to lead channel strategy and deliver measurable growth against targets

Strong analytical skills, including performance measurement and test-and-learn optimization

Proven partner management and negotiation experience (e.g., contracting, commercial terms, joint planning)

Experience leading people, including developing goals, coaching, and performance management

Strong communication skills, including executive-ready storytelling and influencing across stakeholders

Understanding of regulated marketing environments and the ability to manage risk in channel execution

Preferred qualifications, capabilities, and skills

Masters degree

Experience building or scaling affiliate programs with multiple publishers/partners

Familiarity with AI-driven marketing optimization and advanced targeting approaches

Experience partnering closely with legal, compliance, and risk teams in go-to-market work

Track record of improving marketing operations through new processes, tools, and documentation

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting

Lead affiliate marketing strategy that drives measurable customer growth through partner innovation, testing, and analytics.

Full Job Description