Location: Wilmington, DE, United States

Are you ready to shape the future of marketing through artificial intelligence and modern data architecture? Join us as a Marketing Transformation Lead for Home Lending and play a pivotal role in building agile, data-driven marketing operations. Youll collaborate with cross-functional teams to deliver innovative solutions, drive campaign automation, and support our vision for advanced marketing capabilities. We value strategic, tech-savvy leaders who thrive in dynamic environments and are committed to excellence.

As a Marketing Transformation Lead Home Lending, AI & Data Foundation in our Marketing team, you will drive the advancement of marketing capabilities through AI and modern data architecture. You will build foundational data systems, implement AI-driven campaign execution ecosystems, and collaborate with Marketing, Product, Technology, and Data & Analytics teams to deliver agile, data-driven marketing operations.

Job Responsibilities

• Develop and execute roadmaps for marketing campaign operational data products
• Lead the implementation of AI-ready data architecture to support campaign business processes and automated workflows
• Partner with Data & Analytics teams to establish unified customer data platforms aggregating operational, audience, and performance data
• Support the delivery of integrated workflow orchestration connecting legacy and AI-enabled systems
• Lead the implementation of AI agents for campaign automation and optimization
• Drive transformation of content development and asset management leveraging advanced marketing technologies
• Collaborate with Marketing, Product, Technology, and Data & Analytics teams on platform development and integration
• Support marketing data and technology governance initiatives, ensuring compliance and risk management
• Drive stakeholder alignment on transformation priorities and resource allocation

Required Qualifications, Capabilities, and Skills

• Minimum 7 years leading marketing transformation projects with a focus on AI/ML implementation and data architecture
• Proven experience in technology strategy and execution, including end-to-end management from business objectives through Agile delivery of complex, multi-system integrations
• Hands-on expertise with AI/ML, agentic workflows, and marketing automation
• Strong cross-functional leadership skills, with the ability to drive alignment across diverse teams
• Advanced communication skills, with the ability to translate complex technical concepts for senior leadership and drive adoption across stakeholder groups

Preferred Qualifications, Capabilities, and Skills

• Experience with Martech platforms
• Knowledge of marketing regulations and compliance requirements in financial services or other regulated industries
• Experience with Agile/Scrum methodologies and product management frameworks
• Masters degree or MBA in Information Systems, Data Science, or a related technical field
• Experience working in multinational organizations
• Commitment to accuracy and compliance
• Proven ability to drive process improvements

 

Lead AI-promoten marketing transformation for Home Lending, enhancing systems and automating campaigns.