Strategy and execution ownership

• Own and execute the endtoend organic growth strategy across classical search, AIdriven search, LLMs and social discovery platforms.

• Translate strategy into concrete initiatives, backlogs, experiments and releases with clear owners, timelines and impact.

• Build, maintain and continuously optimise a scalable organic growth engine, including tooling, processes, templates and standards.

Handson delivery & optimisation

• Actively analyse, optimise and improve organic performance through:

• Technical SEO improvements

• Content optimisation and creation frameworks

• Information architecture and internal linking

• Structured data, GEO and AIsearch readiness

• Use data, research and experimentation to identify opportunities, define hypotheses and push improvements into production.

• Set up and own experiments, A/B tests and pilots to validate new growth levers and emerging search behaviours.

Embedded execution in product teams

• Embed SEO structurally in agile product teams, ensuring it is part of refinement, design, development and release cycles.

• Translate SEO requirements into clear tickets, acceptance criteria and implementation guidance for developers and designers.

• Proactively block issues, unblock teams and drive delivery, rather than operating as an advisory function only.

Ownership, prioritisation & impact

• Take full accountability for organic growth results, including traffic, conversion and contribution to business KPIs.

• Define and manage clear roadmaps, priorities and tradeoffs based on impact, effort and dependency.

• Track performance closely and steer based on results, not activity.

Collaboration & influence

• Act as handson sparring partner for product managers, engineers, marketers and agencies.

• Work closely with advertising and branding teams to align paid, owned and organic search from a holistic growth perspective.

• Lead by example in execution while raising the overall SEO maturity across teams and stakeholders.

Innovation & capability building

• Actively test, validate and implement new organic growth opportunities, including LLM visibility, AIdriven discovery and emerging platforms.

• Develop practical best practices, playbooks and guidelines that can be reused and scaled.

• Contribute actively to INGs international search communities, sharing learnings, tooling and execution frameworks across markets.

Skills & Experience

• 5+ years of handson SEO and organic growth experience, with a clear track record of execution and measurable impact.

• Bachelors or Masters degree.

• Experience working both agencyside and inhouse, preferably in productled environments.

• Strong ability to turn strategy into execution, not just define direction.

• Proven experience working with developers, product teams and agile ways of working.

• Comfortable using AI, automation and workflows to scale impact and reduce manual effort.

• Strong analytical mindset, with the ability to connect actions to business results.

• Curious, pragmatic and actionoriented mindset toward the future of search.

Rewards and benefits
We want to make sure that its possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions. (opens in new window)

The benefits of working with us at ING include:

• A competitive salary aligned with your skills and experience

• 25-28 vacation days depending on your contract

• Pension scheme

• 13th month salary and 8% holiday allowance

• Individual Savings Contribution (BIS), 3.5% of your gross annual salary

• Flexible working hours and hybrid working options

• A mobility card: choose your mode of transport for commuting each day, with free public transport on weekends.

• Personal growth and challenging work with endless possibilities

• An informal working environment with a diverse group of innovative colleagues

About us
Curious about how ING empowers people and businesses to move forward?

Discover what we do and what we can offer you (opens in new window).

Interested

For more information please feel free to contact: Jeroen Maassen van den Brink, recruiter ING BANK NL at jeroen.maassen.van.den.brink@ing.com