at HSBC
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**Vice President, Marketing, South Asia, HSBC Private Bank:** Lead & execute marketing strategies across South Asia, focusing on premium client events & experiences. Oversee event delivery, integrated campaigns, martech-enabled executions, & channel performance management. Ideal candidate has 10+ years in private banking/wealth management, multi-market experience, proven event management skills, marketing governance knowledge, and fluency in English (Mandarin preferred). Travel required.
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Full Job Description
Some careers have more impact than others.
If youre looking for a career where you can make a real impression, join HSBC and discover how valued youll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
In International Wealth and Premier Banking, we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBCs purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office.
We are currently seeking a high calibre professional to join our team as a Vice President, Marketing, South Asia, HSBC Private Bank.
In this role you will need:
- Lead the development and delivery of Private Bank marketing activity across South Asia, with a strong focus on premium client events and experiences that differentiate by segment.
- Own the strategy and annual event calendar across South Asia, including regular travel to markets to plan and deliver on-the-ground execution.
- Manage end-to-end event delivery: concept development, programme/content design, stakeholder alignment, vendor sourcing, production, run-of-show, guest management and post-event follow-up.
- Embed strong tracking discipline for every event: define objectives and KPIs upfront, manage registration/attendance/engagement tracking, capture client feedback, and deliver timely post-event reporting with ROI/impact analysis.
- Develop and execute integrated marketing campaigns across offline and digital channels to drive awareness, engagement and client activity.
- Drive martech-enabled campaign execution (audiences/targeting, journeys, workflows and channel deployment) to improve relevance, speed-to-market and measurement.
- Manage performance across owned and paid channels, including social and paid media, with clear KPI tracking, optimisation and reporting.
- Provide budget ownership and marketing governance oversight, ensuring compliant approvals, audit-ready documentation, brand stewardship, and effective agency/supplier management.
To be successful you will need:
- Degree in Marketing, Communications, Business Administration or a related field (or equivalent experience).
- 10+ years progressive marketing experience, including end-to-end events/experiential management; ideally within private banking/wealth management, financial services, or premium/luxury sectors.
- Demonstrated track record delivering multi-market/regional programmes and succeeding in complex, matrix organisations.
- Strategic and strong execution capability across concepting, budgeting, delivery and post-activity ROI/performance analysis for events, sponsorships and thought-leadership forums.
- Knowledge of marketing governance in regulated environments, including conduct considerations, data privacy and regional guidelines for client communications and digital advertising.
- Excellent stakeholder engagement and executive presence; fluent English required, Mandarin preferred; willingness to travel regularly across South Asia.
Opening up a world of opportunity www.hsbc.com/careers HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by The Hongkong and Shanghai Banking Corporation Limited. https://www.youtube.com/embed/NIa2CodFG6E?si=sFOWeYmq5fs3vE5i%22 |
