Posted 9 days ago
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**"Senior Manager, Data Analytics & Insights" leads cross-functional teams, leveraging SQL, Adobe Analytics, Tableau, and Python to drive B2C marketing initiatives. Core responsibilities encompass data strategy development, KPI definition, model creation, and channel optimization. This role requires a quantitative degree, proven data storytelling, and proficiency in marketing automation techniques. Ideal candidates offer 7+ years in data analytics, with experience in Marketing Analytics and AB testing. Apply your strategic mind to Fidelity's on-site working model and performance-driven culture.**
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Full Job Description
Fidelity will not provide immigration sponsorship for this position.
Job Description:
The Team
As a Senior Manager within the WI Internal Analytics, Insights and Reporting team this person will be focused on bringing deep data expertise to support B2C Marketing initiatives. These initiatives will drive awareness, engagement, and consideration for Fidelity Workplace Investing (WI) across a diverse array of solutions and segments. You will partner to build cross-functional relationships with business and analytics colleagues, build data strategies that will identify the target audience, create benchmarks, define KPIs, harness models, measure efficacy, analyze digital behavior and identify ways to optimize key initiatives across paid, owned, earned, and shared channels.
The Expertise You Have
- Deep experience with SQL to create, manipulate and concatenate large datasets
- Strong expertise working within Digital Marketing Analytics including Salesforce, Adobe Analytics, or Google Analytics
- Demonstrated experience using Tableau or equivalent data visualization tools along with Intermediate to Advanced Python (Pandas)
- Experience interacting with cross functional partners within the organization and crafting presentations that convey the data narrative
- Understanding of Account Based Marketing (ABM), Journey Builder, and other marketing automation techniques
- Bachelors degree in Statistics, Mathematics, Economics, Marketing, or another quantitative field
The Skills You Bring
- Co-create marketing strategies from a data driven point-of-view
- Understanding of business objectives while navigating your way through the data ecosystem to find the best approach
- A sense of curiosity that is always seeking creative ways to approach the next big challenge
- Attention to detail and methodical approach to any initiative you lead
- Ability to utilize data to create compelling stories that contextualized insights to effectively communicate narratives and visualizations to partners
The Value You Deliver
- Being a strategic data strategist that closely partners with a marketing strategist and technologist to bring impactful marketing strategies to life
- Serving as a subject-matter-expert (SME) that can utilize a plethora of datasets to address complex business objectives
- Building data experiments that will allow to continuously improve results that deliver the most value and impact to the firm
- Providing a stellar experience that delivers transparency, accuracy, and timely insights to stakeholders
Fidelitys Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.
Certifications:
Category:
Business Analytics and InsightsPlease be advised that Fidelitys business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
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Benefits that balance life and work
From our fully paid parent leave to our on-site health and wellness centers, our benefits support the belief that more balance you have, the better you can achieve your goals.
Company overview
Company overview
At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experience.
Reasonable accommodations
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation contact the HR Accommodation Team by sending an email to accommodations@fmr.com, or by calling 800-835-5099, prompt 2, option 3.
Equal opportunity employer
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop, and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Applicant screening
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.
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