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**Audience Architecture & Activation Senior Associate** Leads orchestration engine development, maintaining audience segments and real-time triggers for multi-channel customer journeys. Ensures defined Service Level Agreements (SLAs) for freshness, latency, and reliability. Partners with Orchestration Marketing for journey decisioning and testing. Responsibilities: - Translates journey requirements into orchestration engine traits and triggers - Implements and monitors SLAs; configures rate limiting and prioritisation - Validates audience logic and trigger behavior; enforces consent and preference rules - Collaborates with CDP and data teams to troubleshoot data issues - Creates documentation and delivers enablement for regional marketers - Tracks segment performance and drives continuous optimisation Requirements: - Proven data management experience in marketing campaigns - Familiarity with orchestration engines (segments, traits, journeys) - Working knowledge of SQL and CDP segment data flows - Understanding of consent, preferences, and channel deliverability considerations - Strong data logic skills and attention to detail Job Details: - Location: Bangalore, India - Reports To: Associate Director, Audience Architecture & Activation - Experience Level: Up to Grade 3 (Senior Associate) - Application Deadline: 14 June 2026
- Compensation
- Not specified
- City
- Bengaluru
- Country
- India
Currency: Not specified
Full Job Description
About the Opportunity
Job Type: PermanentApplication Deadline: 14 June 2026Job Description
Title Audience Architecture & Activation Assistant Manager
Department Global Central Marketing Operations - Audience Architecture & Activation
Location Bangalore, India
Reports To Associate Director, Audience Architecture & Activation
Level Up to Grade 3 (Senior Associate)
Were proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our Audience Architecture & Activation team and feel like youre part of something bigger.
About your team
The Audience Architecture & Activation team designs audience strategy and activation for orchestrated, real time journeys. While enterprise data quality and monitoring are centralised in the Snowflake platform team, this team focuses on Segmentation Strategy, Identity & Consent governance, and end to end activation design across customer data platforms, orchestration engines and Snowflake.
About your role
Builds and maintains orchestration engine traits, audiences, and realtime triggers that power multichannel journeys with defined SLAs for freshness, latency, and reliability; partners with Orchestration Marketing on journey decisioning and testing.
Key Responsibilities:
- Translate journey requirements into orchestration engine traits, segments, and trigger logic; manage naming, versioning, and approvals.
- Implement and monitor SLAs for trigger latency/freshness; configure rate limiting and prioritisation where needed.
- Validate audience logic and trigger behavior via QA and controlled experiments; ensure consent and preference enforcement.
- Collaborate with CDP Platform and centralized data teams to troubleshoot data issues and maintain data contracts.
- Create documentation and selfservice guides; deliver enablement for regional marketers and operations.
- Track segment coverage, trigger performance, and defect escape rate; drive continuous optimisation.
About you
- Experienced in data management/manipulation and creating audiences for marketing campaigns.
- Practical experience with any proven orchestration engine (segments, catalogs/traits, Canvas/journeys, subscriptions).
- Working knowledge of SQL and any customer data platform (CDP) Segment data flows, filtering etc.
- Understanding of consent, preferences, and channel deliverability considerations.
- Solid grasp of data logic, structures and architecture.
- Experience with QA/testing practices and basic experimentation (A/B) in lifecycle marketing.
- Strong attention to detail, documentation, and crossfunctional collaboration.
Feel rewarded
For starters, well offer you a comprehensive benefits package. Well value your wellbeing and support your development. And well be as flexible as we can about where and when you work finding a balance that works for all of us. Its all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.
For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.
Location: FIL Bengaluru Office
Time Type: Full time
