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Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, youll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

The Dig Mkt Analytics Sr Manager accomplishes results through the management of professional team(s) and department(s). Integrates subject matter and industry expertise within a defined area. Contributes to standards around which others will operate. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the entire function. Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Has responsibility for volume, quality, timeliness and delivery of end results of an area. May have responsibility for planning, budgeting and policy formulation within area of expertise. Involved in short-term planning resource planning. Full management responsibility of a team, which may include management of people, budget and planning, to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations and may include budget approval.

Responsibilities:

• Responsible for both ongoing deliverables and ad-hoc projects such as the coordination, consolidation, evaluation, and presentation and explanation of variances of MIS actual results vs. forecasts, budgets and Annual/Strategic Planning
• Lead/manager a team of full-time employees
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 6-10 years of experience in marketing or digital analytics role preferably having managed others

Education:

• Bachelors/University degree, Masters degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Descripcin del Rol

El VP de Analytics es responsable de liderar la estrategia de analtica avanzada y optimizacin de procesos para impulsar el crecimiento de las ventas digitales. Es responsable de transformar datos en insights accionables y garantizar que las decisiones comerciales se fundamenten en modelos analticos robustos, optimizando la experiencia del cliente y maximizando la conversin, retencin y rentabilidad online.

Responsabilidades

• Definir la visin y roadmap de Analytics.
• Liderar equipos multidisciplinarios de analtica, CRO, BI y data science.
• Supervisar mtricas crticas: Convertion Rate, Customer LIfetime Value, Customer Acquisition Cost, churn y run rate digital.
• Supervisar la integracin de modelos predictivos, segmentacin avanzada para personalizacin y ventas digitales.
• Implementar marcos metodolgicos de mejora continua (proyectos de data science)
• Supervisar programas de AB Tests multivariantes y anlisis de usabilidad para elevar el performance del sitio.
• Asegurar la calidad, consistencia y disponibilidad de datos digitales para la toma de decisiones.
• Ser el enlace estratgico con Marketing Digital, Ventas Online, equipos de Desarrollo y Producto.
• Presentar hallazgos y recomendaciones a nivel direccin, transformando insights en planes de accin de alto impacto.
• Monitorear benchmarks de la industria y mejores prcticas en ecommerce y digital sales. 

Formacin Acadmica | Conocimientos Tcnicos | Experiencia Laboral

• Licenciatura en Ingeniera, Economa, Matemticas, Actuario o carreras afines
• Deseable Maestra en Analtica de Negocias, Ciencia de Datos o MBA.
• Experiencia comprobable de 6 a 10 aos en analtica y reporting.
• Dominio en la implementacin tcnica de Analytics y uso comprobable en la suite de Adobe.
• Al menos 5 aos liderando equipos senior de Data, Analytics
• Experiencia comprobada en ventas digitales (ecommerce, banca digital)
• Capacidad estratgica y visin de negocio.
• Conocimiento de herramientas de analtica digital (Adobe Analytics, Google Analytics, BI tolos, Tableau, SQL, Python/R.
• Conocimiento de metodologas en machine learning y estadstica aplicada.

Habilidades de Liderazgo

• Historial comprobado en crecimiento de ventas digitales y gestin de equipos multidisciplinarios.
• Visin estratgica y de innovacin
• Orientacin a resultados con mentalidad data-driven
• Comunicacin ejecutiva y capacidad de influencia
• Liderazgo inspirador y gestin de grandes equipos
• Capacidad de negociacin con reas de negocio estratgicas
• Capacidad para guiar al equipo hacia objetivos claros y tomar decisiones estratgicas.
• Habilidad para comunicarse de manera persuasiva y clara a travs de los canales digitales, adaptndose al contexto de cada plataforma
• Manejar al equipo con empata y firmeza, manteniendo una buena dinmica de trabajo

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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