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Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, youll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

The Dig Mkt Analytics Int Officer is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities:

• Supports the delivery of ongoing projects.
• Support the coordination, consolidation, evaluation, and presentation and explanation of various analytics efforts and reporting.
• Performs modeling, scenario analysis and development of recommendations
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 2-5 years of experience in marketing analytics and/or solid internships leveraging analytics and data modeling

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Descripcin de puesto adicional

Descripcin del Rol

El Analista de Analytics es responsable de recolectar, procesar e interpretar datos digitales para generar insights que apoyar la toma de decisiones estratgicas. Su labor se centra en transformar datos en informacin clara y accionable para mejorar la experiencia del cliente, optimizar campaas y maximizar resultados de negocio.

Responsabilidades

• Definir, implementar y mantener frameworks de medicin alineados a los objetivos del negocio.
• Analizar datos de diferentes fuentes (web, mobile, CRM, campaas y ventas digitales).
• Construir reportes y dashboards en herramientas de visualizacin (Power BI, Tableau, Looker Studio, Adobe Workspace).
• Realizar anlisis de comportamiento de usuarios, funnels de conversin y segmentacin de audiencias.
• Identificar tendencias, anomalas y oportunidades de optimizacin.
• Colaborar con equipos de marketing, producto y tecnologa para traducir insights en acciones.
• Apoyar pruebas A/B y CRO con anlisis de impacto.
• Documentar metodologas de anlisis y garantizar la calidad de datos.
• Creacin y entrega de dashboards en tiempo y forma con exactitud (mnima tasa de error)
• Anlisis de funnels de conversin, segmentacin de audiencias y comportamiento de usuarios.
• Identificacin de tendencias, anomalas y oportunidades de optimizacin. 

Formacin Acadmica | Conocimientos Tcnicos | Experiencia Laboral

• Licenciatura en Ingeniera, Matemticas, Estadstica, Marketing, Economa o carreras afines |Ttulo profesional
• 1 a 3 aos de experiencia en analtica digital o business analytics.
• Experiencia previa en entornos digitales (ecommerce, banca digital y medios).
• Manejo de herramientas de analtica digital (Google Analytics, Adobe Analytics, Mixpanel, Amplitude).
• Conocimiento de SQL para extraccin de datos en bases relacionadas.
• Experiencia con herramientas de visualizacin (Power BI, Tableau, Looker Studio, Qlik).
• Conocimiento de ETL y manejo de datos en Excel y Python/R (deseable)
• Capacidad para estructura modelos de conversin, atribucin y segmentacin.
• Habilidad para interpretar mtricas clave (CTR, Bounce Rate, Convertion Rate, LTV, CAC)
• Pensamiento crtico para transformar datos en insights accionables.

Habilidades de Liderazgo

• Comunicacin clara y efectiva para presentar resultados a perfiles tcnicos y de negocio.
• Orientacin a resultados y resolucin de problemas.
• Trabajo en equipo y proactividad en la bsqueda de oportunidades de mejora.
• Anlisis crticos y orientacin a resultados.
• Atencin al detalle y rigurosidad en calidad de datos.
• Capacidad de trabajo en equipo y colaboracin con distintas reas. 

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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