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Posted 13 days ago

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The Market Research Specialist (CPG) at Capgemini, based in Bogota (hybrid), translates data into actionable insights for strategic decision-making. Key responsibilities include data analysis, trend identification, storytelling, and measuring thought leadership impact. This role requires a Bachelor's degree in a relevant field, 3+ years of experience, proficiency in analytics tools like Power BI, and strong English communication skills (B2+ / C1).

Compensation: Not specified
City: Not specified
Country: Not specified

Full Job Description

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way youd like, where youll be supported and inspired by a collaborative community of colleagues around the world, and where youll be able to reimagine whats possible. Join us and help the worlds leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Job Description

Job Description: Market Research Speacialist (CPG)

Location: Bogotá, Colombia (Hybrid)
Language Requirement: English B2+ / C1 (mandatory)

Role Summary

As a Market Research Specialist (CPG) at Capgemini, you will be responsible for transforming data into strategic insights that drive decision-making and strengthen client relationships. This role combines advanced analytics, market understanding, and storytelling to create high-value narratives that position Capgemini as a trusted advisor.

Key Responsibilities

Leverage internal and external data sources, combining analytical rigor with storytelling to deliver actionable insights.
Develop forward-looking, data-driven narratives addressing industry trends, business challenges, and emerging opportunities.
Proactively identify key business questions and collaborate with teams to align insights with client goals and priorities.
Conduct primary and secondary research using internal data, market intelligence, and external benchmarks.
Translate complex analyses into clear, actionable insights tailored to specific industries, client segments, or strategic initiatives.
Create deliverables such as presentations, white papers, executive briefs, and other materials with strong visual storytelling.
Measure the impact of thought leadership initiatives on client engagement, brand positioning, and sales enablement.

Core Competencies

Curiosity

Strong interest in understanding emerging trends, consumer behavior, and market dynamics. Ability to go beyond surface-level data to uncover meaningful insights.

Analytical Capability

Structured approach to problem-solving, including breaking down complex challenges, evaluating alternatives, and connecting insights across multiple data sources. Strong quantitative and analytical reasoning skills are required.

Planning, Organization & Communication

Ability to manage priorities, timelines, and resources effectively. Strong communication skills to present insights clearly through presentations and written deliverables.

Consumer & Market Understanding

Knowledge of the U.S. market, retail landscape, and consumer/shopper behavior, with the ability to contextualize insights within these environments.

Requirements

Bachelors degree in Business, Economics, Statistics, Marketing, or related fields (advanced degree is a plus).
3+ years of experience in marketing, sales, analytics, or consulting, preferably within CPG or market research environments.
Experience working with syndicated data and market research methodologies.
Proficiency in analytics, reporting, and visualization tools (Power BI, Tableau, or similar), as well as PowerPoint.
Proven ability to translate data into actionable business insights.
Excellent communication skills.
English level B2+ / C1 (mandatory, both written and spoken).
Knowledge of the U.S. market and consumer behavior (preferred).

Job Description - Grade Specific

Focus on Industrial Operations Engineering. Develops competency in own area of expertise. Shares expertise and provides guidance and support to others. Interprets clients needs. Completes own tasks independently or with minimum supervision. Identifies problems and relevant issues in straight forward situations and generates solutions. Contributes in teamwork and interacts with customers.

Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.
Make it real | www.capgemini.com