at Capgemini
ConsultanciesPosted 4 days ago
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**Advertising Technology Specialist (LATAM)**: Support Retail Media & AdTech platform setup, campaign activation, tracking, QA, and troubleshooting. Key responsibilities include configuration, onboarding, audience activation, integration support, and performance monitoring. Requires 5+ years in AdOps/AdTech, experience with platforms like DV360, CM360, hands-on CRM/CDP knowledge, and proficiency in English/Spanish.
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Full Job Description
Job Description
About the Role
We are looking for a highly skilled Retail Media Ad Operations Specialist to support the implementation, configuration, and optimization of Retail Media and Advertising Technology platforms across LATAM.
The role will be responsible for platform setup, campaign onboarding, audience activation, tracking implementation, quality assurance, technical troubleshooting, and integration support to ensure successful campaign execution and measurement.
Role overview
You will support the setup, configuration, and maintenance of Retail Media advertising technologies, ensuring platforms, integrations, and measurement solutions are operating effectively. You will serve as the technical subject matter expert for campaign activation, platform troubleshooting, tracking implementation, and operational support.
Key Responsibilities / Accountabilities
Key Responsibilities
- Configure and maintain Retail Media and AdTech platforms.
- Support advertiser, inventory, audience, and campaign onboarding.
- Implement and validate tags, pixels, and conversion tracking.
- Perform QA testing before campaign launches.
- Troubleshoot platform and tracking issues.
- Support audience segmentation and activation.
- Assist with integrations between advertising, CRM, analytics, and data platforms.
- Monitor campaign delivery and platform performance.
- Maintain technical documentation and operational procedures.
Qualifications (Education/Experience/Certification):
Requirements
- 5+ years of experience in Ad Operations, AdTech, Programmatic Media, or Digital Advertising.
- Experience with ad serving, trafficking, audience activation, and measurement solutions.
- Hands-on experience with platforms such as DV360, CM360, The Trade Desk, Amazon Advertising, or Criteo.
- Knowledge of CRM, CDP, and first-party data activation.
- Bachelor's degree in a related field.
- Advanced English and Spanish.
Soft skills required:
Strong technical troubleshooting and problem-solving skills.
• High attention to detail and commitment to quality.
• Strong communication and collaboration skills.
• Ability to manage multiple priorities and deadlines.
• Analytical mindset with a continuous improvement focus.
• Self-starter capable of working independently in a fast-paced environment.
