Job ID: 2026-22256 Responsible for the successful execution and implementation of the strategic plans of the Regular Premium and Unit Linked Category (the Category), i.e. Regular Premium Unit Linked, within the agreed timelines in support of the overall business performance of the Category, particularly the following: Delivery of product APE and NBV goals Go-to-Market of new products Maintenance of existing products Product marketing Competitor scan Distributor and stakeholder support and engagement Duties & Responsibilities Lead in the ideation, creation of proposition, go-to-market strategy, and management of project stakeholders for new regular premium unit-linked products and enhancement of existing ones. Formulate and implement marketing programs for regular premium unit-linked products that will deliver revenue, attract new customers, and create more value from existing ones. Develop strong partnerships with key stakeholders (such as Distribution channels) to drive strategy buy-in that will lead to successful implementation of marketing programs. Develop and execute distributor and customer campaigns that will drive product success/targets. Lead in setting and managing metrics needed to ensure that performance of projects and programs are closely monitored and succeed. Maximize internal and external resources to deliver compelling marketing programs that could include offline and online collaterals, advertising, PR, sales toolkits and trainings. Work with various groups (advertising, PR agency, outsourced vendors, etc) and marketing colleagues to execute marketing plans. Delivering support for Distributors, such as providing product information and assist in client engagement/queries. Required Skills Strong leadership skills Highly results-oriented with proven ability to deliver measurable results Strong interpersonal, empathetic, and management skills to interact and drive results with staff, senior management, colleagues and cross-functional teams Competent leadership skills with proven ability to lead projects and manage cross-functional teams Detail-oriented Proficient in MS Office applications (esp in Excel, Word, and Powerpoint) Knowledge in the use of tools such as Canva, GPTs, and Power BI is an advantage. Excellent communication skills (oral/written) Education & Experience Bachelors degree holder, preferably in Marketing, Business Administration, Management Engineering, Economics, or other related courses Minimum 5-10 years experience specializing in marketing, brand management, customer segment development or related skillset Insurance exposure/experience is an advantage Strong understanding of relevant consumer and distribution trends, particularly in the insurance industry In-depth knowledge on finance, economics, and marketing With exposure to financial services industry At AXA, each person matters. We perform at our best knowing the positive impact we make as valuable partners for our customers and the communities we belong to. If you want to know more about the other career opportunities at AXA Philippines, please follow this link: https://careers.axa.com/axa-entities/axa-philippines