
at Adyen
FinTechPosted 7 days ago
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**Brand Enablement Manager - Strategic Senior Role at Adyen's In-house Creative Team** Managing brand and digital asset ecosystem, you'll scale workflows and enable on-brand content creation for teams and agencies. Key responsibilities include: - **Brand Governance**: Own brand guidelines, educate stakeholders, and adapt guidelines to local needs and trends. - **Digital Asset Management**: Curate and categorize assets, manage revisions, and oversee DAM tooling and user management. - **Creative Infrastructure**: Optimize tech stack and ensure single sources of truth for brand and creative assets. Requirements: - 5+ years of experience in Creative/Design/Brand Operations - Strong focus on operational efficiency and customer needs - Proven roll-out of new tools/processes in regional teams - Matrix management experience and AI/tech savviness Reporting to the Head of Content & Design, you'll collaborate with Global and Regional Marketing teams. With a systemic thinker mindset, you'll strike balance between quality and speed, influencing stakeholders and solving challenges in complex environments.
- Compensation
- Not specified
- City
- Amsterdam
- Country
- Netherlands
Currency: Not specified
Full Job Description
This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Role Overview
We are looking for a strategic, process-driven Senior Brand Enablement Manager to join our in-house creative team, the Studio.
In this role you will manage all resources that colleagues and external parties need to find and create on-brand assets. On the one hand, you own and maintain brand guidelines, design guidelines, and copy guidelines. On the other hand, you manage our collection of digital assets.
With that, your mission is to enable any team, agency, or AI agent to produce on-brand content in an efficient way. You turn our brand, creative guidelines, and digital assets into a living, breathing ecosystem, through scaling workflows, managing resources, and keeping all relevant parties up to date.
This role demands a high level of ownership, exceptional communication, organizational skills, and a forward-thinking approach to leveraging technology to scale operational efficiency. Youll report to the Head of Content & Design and closely work with the Head of Global Brand via a crucial dotted line relationship. In your day to day, youll collaborate with the Global Marketing Department, and partner with Regional & Local marketing teams.
Key Responsibilities
Brand Governance
- Ownership of all brand guidelines, rules & standards for Adyens creative output
- Enablement of guidelines through education, templatizing, and tooling
- Continuous curation of guidelines, adapting to local needs, media trends, and developing technology
- First point of contact for inquiries regarding brand guidelines
Digital Asset Management
- Categorization and curation of all available creative assets
- Revision of uploaded assets
- Answering DAM tooling related request from colleagues
- DAM user management for internal and external parties
Creative Infrastructure
- Revision of our creative tech stack in order to scale your solutions
- Governance of our single sources of truth (guidelines & assets) from a tech enablement perspective; you make sure colleagues agents and tools draw from right brand and creative sources
Experience & Background
- You bring 5+ years of experience in Creative Operations, Brand Operations, or Design Operations, ideally within an international B2B or corporate environment
- Systemic Thinker: You don't just distribute guidelines; you build the infrastructure that makes following them the path of least resistance
- Tech & AI Savvy: Strong familiarity with modern creative tools, digital asset management tools, and a keen interest/experience in operationalizing AI tools
- Matrix Navigation: Proven success working in a hybrid reporting structure, comfortably balancing execution metrics (Studio) with strategic alignment (Global Brand)
Skills & Core Competencies
- You have a strong (internal) customer focus and know how to strike a balance between upholding standards (quality) and meeting customer needs (speed)
- Youre familiar with creative processes and a have a knack for operational efficiency
- Youre a change agent with a proven track record of rolling out new tools, DAM systems, or workflow processes across regional teams without friction
- Youre data driven and whether its about tracking asset utilization, determining what guidelines need revision, or justifying an investment, you use figures for guidance
- Youre an educator at heart and you know how to influence, persuade and sell your solutions internally
- Youre adaptable, resilient, and know how to solve challenges in ambiguous situations and complex environments
Our Diversity, Equity and Inclusion commitments
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where youre from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
Whats next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Dont be afraid to let us know if you need more flexibility.
This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.




