The work:

The SEO/GEO Executive Lead is the senior practitioner on the team equally at home in a technical audit, a client strategy session, and a roadmap review with engineering. You will lead a team of SEO specialists, own the relationship with senior client stakeholders, and personally drive the quality and direction of the work.

The right person for this role has done the work at scale, knows what good looks like, and can bring others along without losing sight of execution.

Lead the work and do it

• Own the end-to-end SEO strategy across a large, complex web environment, from technical foundations through content and measurement

• Personally conduct and QA audits, prioritization frameworks, and execution plans not just delegate them

• Step into execution mode when the work demands it, whether that means resolving a crawlability issue, structuring a migration plan, or troubleshooting indexation at the page level

• Hold yourself and your team to deadlines, and create the conditions for others to do the same

Technical SEO ownership

• Lead technical strategy and execution across crawlability, indexation, rendering, and site architecture

• Drive complex workstreams including site migrations, internationalization, canonicalization strategy, and URL structure decisions

• Build and govern systems for internal linking, structured data, pagination, and faceted navigation at scale

• Partner directly with engineering teams not just hand over tickets, but sit in the work, understand constraints, and find solutions together

Translate strategy into execution

• Take business priorities, platform changes, org shifts, and emerging channel dynamics and turn them into clear, sequenced SEO roadmaps that multiple teams can act on

• Provide practical, prioritized guidance to content, development, UX, analytics, and governance stakeholders especially when everything feels equally urgent

• Communicate confidently with senior client stakeholders, framing SEO decisions in terms of business impact and risk

Build for scale through tooling and automation

• Design workflows that reduce manual SEO work using enterprise SEO platforms, crawlers, analytics tools, APIs, and custom scripting where appropriate

• Develop templated approaches and repeatable processes that raise the floor of the team's output

• Evaluate and implement tooling with a systems mindset how it supports process, not just what it surfaces in a report

Manage and develop the team

• Lead, coach, and quality-check the work of SEO specialists across the program

• Create clarity on priorities and ownership so the team can move with confidence

• Build a team culture where craft, accountability, and intellectual curiosity are the norm