Title: 3868: Media Relations Accenture Song Senior Manager

Accenture

Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, youll find amazing opportunities to make a measurable difference.

Corporate Functions Marketing & Communications

As part of this team, youll play a key role in helping Accenture execute its strategy. Youll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

YOUR ROLE: Media Relations Senior Manager Accenture Song

Accenture is looking for a dynamic public relations pro to lead the strategy, execution and coordination of a comprehensive media relations program for Accenture Songs business, with direct responsibility for creating and executing the media relations campaigns for functions (such as: Design, Marketing, Commerce, Service along with added responsibilities to supporting executive visibility efforts across the business. The role is responsible for generating top tier and trade media coverage in influential press in support of Accenture Songs objectives, content, and leaders.

Additionally, this role is responsible for supporting an executive positioning program for Accentures CMO and CCO leveraging media relations, social media, speaking engagement and awards as relevant. This role is also responsible for guiding and managing the media relations team supporting the business.

This individual will work closely with the Accenture Song marketing & communications leads as well as the global industry leads, service leads and other M+C leadership. The individual will also collaborate with national, industry, business and global media relations colleagues across the company to leverage content for relevant stories, and will complement the media relations program with social media to amplify awareness and visibility. This role reports into Accentures Global Media Relations team and is part of Accentures Corporate Communications function.

While there will never be a typical day at Accenture, heres a look at some of your responsibilities.

• Partnering with the business to closely understand business goals and translate them into an actionable global media strategy.

• Create and manage the global media strategy for Accenture Song and executing it alongside Songs media team.

• Teaming across the function, geography and industry media leads and marketing teams to develop themes and messaging that align with the marketing teams plans as well as overall trends and major events. This includes managing an editorial calendar for thought leadership launches, regular byline contributions and navigating potential internal and external news conflicts.

• Media audits, reporting and briefer development

• Establish executive positioning platforms leveraging subject matter experts.

• Coach and prepare spokespeople.

• Drive the content pipeline for media relations on clients stories, research and thought leadership.

• Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accentures overall position in the industry, as well focus in reporting (monthly, quarterly, per campaign) using agency resources as well as key technologies like Meltwater.

• Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.

• Drive the application process for industry important awards and rankings; promote wins.

• Manage and develop professional working relationships with key journalists and client peers.

• Work with industry marketing & communications team to create and execute effective social media initiatives for functional leadership and other Song executives.

• Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture.

Work Requirements:

Must be based in Accenture office. Some travel required (10%)