Location: New York, NY, United States

The Customer Lifecycle Marketing team develops and delivers marketing strategies for existing consumer credit card customers to build awareness, deepen engagement, and increase satisfaction and loyalty. Focus areas include Early Months on Book (EMOB), low tenure, retention, product trade (upgrade/downgrade), and authorized user programs. Customer Lifecycle Marketing sits within Marketing Growth and Innovation for Card Services in Chase Consumer & Community Banking. The Senior Associate, Customer Lifecycle Marketing is a highly visible, cross-functional role supporting the authorized user strategy, reporting into VP Product Trade and Authorized User. Within this role you will be pivotal in growing users on primary card accounts, increasing awareness of digital capabilities, and driving desired behaviors across both primary and authorized users. 

 

As the Senior Associate in Customer Lifecycle Marketing, you will design and implement multi-channel marketing programs (e.g., email, site, in-app) and operationalize segmentation and personalization to increase awareness, engagement, and consideration. The role requires close collaboration with Product, Card Member Services, and cross-functional partners across the Card organization.

 

Job Responsibilities

• Own end-to-end campaign execution for authorized user marketing, documenting the execution process (workflows, timelines, requirements, approvals, QA checks, and post-launch learnings) to ensure consistency, repeatability, and strong controls.
• Lead day-to-day execution of authorized user strategies across credit card products, partnering with cross-functional stakeholders to deliver against shared program goals.
• Design and operationalize segmentation and personalization to improve relevance and engagement across channels.
• Manage campaign performance measurement, including portfolio-level reporting, KPI tracking, and post-campaign insights that inform optimization.
• Optimize and expand campaigns by translating learnings into enhancements, tests, and new tactics for priority segments and lifecycle moments.
• Communicate effectively with stakeholders, providing clear updates, recommendations, and alignment on priorities.
• Identify process efficiencies and standardization opportunities to improve speed, quality, and consistency across lifecycle marketing workflows.
• Ensure a seamless end-to-end customer experience across touchpoints.

 

Required qualifications, skills and capabilities

• Bachelors degree required

• 4+ years of direct marketing experience; lifecycle and/or credit card marketing experience
• Strong communication and stakeholder management skills, with a track record of effective cross-functional collaboration and influence.
• Strong organization and project management skills; ability to manage multiple initiatives simultaneously and deliver on deadlines.
• Proactive self-starter who confidently adapts to changing priorities and circumstances, and can operate effectively in a fast-paced, highly dynamic environment.
• Analytical and metrics-driven, with the ability to interpret results and turn insights into actions and recommendations.
• Solutions-oriented mindset with a focus on continuous improvement and operational efficiency.
• Quickly learns new systems, platforms, and processes.
• Demonstrates strong business judgment, maturity, and professionalism.
• Promotes a strong control environment by adhering to risk/control procedures and escalation protocols while maintaining a customer-first mindset.

Promote growth in primary card users, boost awareness of digital features, and shape desired behaviors for all cardholders