Bulge Bracket Investment Banks

Posted 13 days ago

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**Campaign Management, Marketing Strategy Senior Associate** in Columbus, OH, drives incremental customer growth through direct-to-consumer marketing campaigns. Responsible for campaign strategy, cross-functional execution, and optimization. Leads creative development and ensures on-strategy, on-time, and within-budget delivery. Proven digital marketing experience (5+ years), campaign/project management, and strong relationship-building skills required.

Compensation: Not specified
City: Columbus
Country: United States

Full Job Description

Location: Columbus, OH, United States

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high

quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.

As a Campaign Management, Marketing Strategy Senior Associate on the Acquisition Marketing team you will be is responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels. You should be energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns.

Job Responsibilities:

Serving as the creative marketing leader driving best-in-class consumer experiences
Leading internal and external agency briefing and creative development
Managing campaigns to ensure initiatives are on-strategy, on time and within budget parameters
Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs
Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting
Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed
Contributing fresh ideas in our processes and approach, and help design the future of marketing innovation and execution
Contributing innovative and creative ideas as well as channel best practices
Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams.

Required qualifications, capabilities and skills:

Proven track record in direct or digital marketing with 5 years of experience
Strong knowledge of campaign execution and/or project management
Digital consumer marketing experience in owned, earned and paid channels
High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
Meticulous attention to detail and a curious mindset

Preferred qualifications, capabilities and skills:

5 years of agency or retail experience
Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus
4-year college degree

Develops and leads multi-channel consumer acquisition campaigns to grow high-quality customers and deepen relationships.

Full Job Description

Location: Columbus, OH, United States

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high

quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.

Job Responsibilities:

Serving as the creative marketing leader driving best-in-class consumer experiences
Leading internal and external agency briefing and creative development
Managing campaigns to ensure initiatives are on-strategy, on time and within budget parameters
Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs
Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting
Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed
Contributing fresh ideas in our processes and approach, and help design the future of marketing innovation and execution
Contributing innovative and creative ideas as well as channel best practices
Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams.

Required qualifications, capabilities and skills:

Proven track record in direct or digital marketing with 5 years of experience
Strong knowledge of campaign execution and/or project management
Digital consumer marketing experience in owned, earned and paid channels
High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
Meticulous attention to detail and a curious mindset

Preferred qualifications, capabilities and skills:

5 years of agency or retail experience
Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus
4-year college degree

Develops and leads multi-channel consumer acquisition campaigns to grow high-quality customers and deepen relationships.

Campaign Management, Marketing Strategy Senior Associate

Full Job Description

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