
at ING Bank
OtherPosted 5 days ago
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**Internship - Digital Content Expert** Join ING's Wholesale Banking Content Team as a curious, digital-savvy Intern. **Key responsibilities** include developing content ideas for ingwb.com, advising departments, and optimizing content to boost client satisfaction and revenue. Expect to **create and improve content experiences**, edit copy, manage content in a CMS, analyze performance data, and collaborate with UX and analytics experts. **Required skills** and **preferred experience**: - Enrollment at a Dutch HBO or university - Excellent English communication skills - Familiarity with website management/creation - Comfortable using AI tools responsibly - Interest in SEO/AEO and content performance - Team-oriented with independent work capability (available at least 4 days/week) This paid **4-6 month internship** (with possible extension) offers learning opportunities, an open culture, flexible hours, and hybrid work options. Previous interns frequently transition into permanent roles or the International Talent Programme. To apply, submit your CV and motivation letter.
- Compensation
- €700+ EUR
- City
- Amsterdam
- Country
- Netherlands
Currency: € (EUR)
Full Job Description
The ING Wholesale Banking Content Expert team is looking for a curious, digital savvy intern who enjoys working at the intersection of content, communication, marketing, and technology, and who preferably has experience managing or creating websites.
What will you do?
In this internship, you will be part of a small team of digital content experts. The team develops ideas for ingwb.com, advises other departments and empowers them to optimise their content. The aim is to activate new and existing clients, leading to higher client satisfaction, loyalty, and increased revenue.
Together with the team, you will work on creating new content experiences and customer journeys across our channels. You will also learn to support content management, copywriting and reviewing, data analysis, SEO/AEO and online promotions.
You will work on:
- Creating and improving content experiences and customer journeys
- Content creation, editing, and reviewing
- Using AI tools responsibly, balancing efficiency with human judgment
- Content management in a CMS environment
- Analysing content performance using data and insights
- Working with SEO and AEO
- Collaborating with UX, analytics, and domain experts
The Team
The Content Team is part of the Centre of Expertise UX & Content within the Tribe Digital Delivery Management in ING Wholesale Banking. The tribe aims to deliver an industryleading digital client experience across all ING Wholesale Banking touchpoints.
The channels owned by the tribe include the ingwb.com website, an internet banking portal (InsideBusiness Portal) and a mobile app (InsideBusiness App).
How to succeed
We hire smart people like you for your potential. You thrive in a collaborative team environment, working closely with colleagues to achieve our ambitions. We are looking for someone who:
- Is enrolled at a Dutch HBO or university.
- Has excellent English communication skills.
- Is curious, proactive and eager to learn.
- Is comfortable experimenting with AI tools while using them responsibly.
- Has an interest in SEO/AEO and content performance.
- Is a team player and can work independently.
- Is available at least four days per week.
What do we offer?
- Learning in an innovative, international organisation
- An open and supportive culture
- The opportunity to shape real digital products
- A wellpaid internship of 46 months (with possible extension)
- Flexible working hours
Rewards and benefits
This is a great opportunity to train with highly skilled people who are experts in their field. Youll do a lot and learn a lot not only about your specialist area and the bank, but also about yourself and whether this type of environment is right for you.
Youll also benefit from:
- Internship allowance of 700 EUR based on a 36 hours work week.
- Your own work laptop.
- Hybrid working to blend home working for focus and office working for collaboration and co-creation.
- Personal growth and challenging work with endless possibilities.
- An informal working environment with innovative colleagues.
To apply, you must be enrolled at a Dutch university (or EU university for EU passport holders).
Ready to apply?
Click the Apply button and upload your CV and motivation letter.
About our internships
Every year, more than 350 students join our internship program. While there are no guarantees about your future, many of our former interns move into a permanent role or onto our International Talent Programme (traineeship).
Whatever happens, an internship at ING is the ideal opportunity to meet a wide variety of people, to build up your own network, and to learn about many different aspects of banking put simply, its a great start to your career.




