at ING Bank
OtherPosted 15 days ago
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**Campaign Specialist | Private Individuals (Temporary 24 months) @ING Bank** Plan, design, and implement multi-channel CRM and digital campaigns using Campaign Management platforms to boost commercial performance and enhance customer experience. This 24-month role covers activation, sales, loyalty, retention, and event-triggered campaigns across all relevant channels. Collaborate with cross-functional teams to define and execute campaigns, manage digital campaigns in internet and mobile banking channels, and optimize selection criteria, channels, and success measurement. Seek a 3-5-year CRM/Campaign Management veteran with strong database management skills (MS-SQL, Oracle, MySQL), analytical mindset, and proficiency in HCL/SAS or Braze.
- Compensation
- Not specified
- City
- Bucharest
- Country
- Romania
Currency: Not specified
Full Job Description
Mission
You will plan, design and implement multi-channel CRM and digital campaigns using Campaign Management platformsaiming to increase commercial performance and improve customer experience across INGs privateindividualsportfolio.The role covers activation, sales, customer development, loyalty, retention andeventtriggeredcampaigns, delivered through all relevant communication channels.
About the team
You will join the Campaign Communication team, a collaborative and friendly group working at the intersection of data, marketing,digitaland technology. The team partners closely with Business, Marketing, Digital, IT and Data colleagues to deliver relevant,personalizedand compliant customer communications with measurable impact.
Your day to day
Work closely with Data Analysts, Marketing, Digital, IT and Business stakeholders to define and execute campaigns.
Use Campaign Management Systems to select eligible customers, define targeting criteria and ensure end-to-end campaign execution.
Contribute to campaign data framework developments, including SQL-based DataMart queries and data quality assurance.
Provide optimization recommendations related to selection criteria, channels, A/B testing and success measurement.
Manage execution of digital campaigns in internet and mobile banking channels.
Develop, test and automate direct marketing campaigns using analytical and behavioral data.
Participate in cross-functional projects related to campaign tools, dashboards and new channel integrations.
What you bring to the team
Strong technical knowledge of database management systems (MS-SQL, Oracle, MySQL).
35+ years of experience in CRM / Campaign Management and technical campaign design.
Experience with Campaign Management tools; HCL / SAS/ Brazeis a plus.
Bachelors degree.
Analytical mindset with strong attention to data quality and optimization.
Good English language skills.
Collaboration skills, ownership mentality and passion for customer-centric delivery.
Whatwe offer
Impactful work in a fun and collaborative environment
Open-concept offices designed for bothteam workand relaxation
Corporate events and social gatherings
Hybrid way of working with flexible working schedule and short week options
Monthly budget on Benefit platform
Extra annual leave days depending on the total length of working experience
Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING Learning Centre, Udemy,Bookster, as well as throughtrainingsand certifications
Possibilityto accessInternal roles, International Short-Term Assignments or Long-Term Assignments
Context to make an impact through Sustainability and Corporate Social Responsibility projects.
Job Application Safety Reminder
Wereseeing an increase in fraudulent job offers. To protect yourself, please:
Apply only via official ING platforms. ING uses Workday as its recruitment system.
Verify the sendersemail it should only comefrom@ing.comor@myworkday.com.
Know that ING will never request payments or banking details during the recruitment process.
How to Apply
ClickApplyon our careers site andsubmityour application through Workday.Wereexcited tomeetyou!
Discover ING Bank Romania
ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, do your thing.Perhaps morethan in any other large company, we extend our belief in the power of autonomy to our own people. Buttheresa catch. In return for great freedom, we expect people to dogreat thingsfor our customers, our stakeholders, and ING at large.
To work here is to be surrounded by people who are energetic, ambitious,friendlyand respectful: talented specialists who takethe responsibilityand autonomy to makegreat thingshappen. We stay curious, thrive on change, andseeknew and better ways to make it happen. Active in Romania for more than 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers lives and businesses.
ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania isanuniversal bank with more than1.8 million customersfrom three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.
Join us!
