Vice President, Marketing - Investment Management-Japan
at BNY Mellon
Posted 17 days ago
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BNY Investments is hiring a Vice President of Marketing based in Tokyo to lead product marketing for retail and institutional channels in Japan. The role involves developing product marketing strategies, creating content and marketing materials, running integrated online and offline campaigns, and adapting global positioning for the Japanese market. The candidate will work closely with local sales and global teams, manage the Japan website and digital marketing, and help position the firm as a market leader through thought leadership. The role requires 5–10 years of asset management/product marketing experience, native Japanese writing skills and professional English proficiency.
- Compensation
- Not specified
- City
- Tokyo
- Country
- Japan
Currency: Not specified
Full Job Description
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
BNY Investments is the brand for investment management subsidiaries and affiliates within BNY.
We are seeking a Vice President to join our Marketing team in BNY Investments in Tokyo, Japan.
Role overview:
The Japan Marketing team supports all marketing activities for BNY Investments Japan, focusing on both retail and institutional channels to enhance brand awareness and business growth. The Vice President will collaborate with local sales and global marketing teams to design and deliver product marketing strategies in line with business goals. Key responsibilities include crafting compelling product narratives, producing high-quality marketing materials, orchestrating promotional campaigns, and adapting global product positioning for the Japanese market.
The ideal candidate will support the Head of Japan Marketing in robust marketing strategies, creating engaging content to showcase investment expertise, and enhancing the brand's presence in Japan.
In this role, you’ll make an impact in the following ways:
- Develop and implement product marketing strategies, particularly for the retail channel to drive sales growth.
- Create compelling content and narratives to promote BNY Investments’ products.
- Lead the production of marketing materials, including but not limited to sales brochures, ad-hoc reports, market/product presentations, investment education and seminar content.
- Tailor global product positioning to best resonate with Japanese clients' needs.
- Build strong relationships with client-facing teams and investment firms to gather insights and articulate product message into marketable concepts, especially at product launches.
- Plan and execute integrated marketing campaigns across above-the-line/below-the-line, both online and offline media.
- Adapt and develop thought leadership content to position the firm as a market leader in Japan.
- Manage and enhance the BNY Investments Japan website, implement digital marketing strategies and contents to increase web traffic.
To be successful in this role, we’re seeking the following:
- 5–10 years of asset management experience, with a proven record in product marketing.
- Strong understanding of financial markets, asset management, and investment products.
- Excellent project management, strategic thinking, and attention to detail under tight deadlines.
- Native in Japanese with outstanding writing and presentation skills.
- Professional English proficiency.
- Skilled in building relationships and communicating across organizational levels.
- Self-motivated, driven, and committed to professional growth.
- Proficiency in Bloomberg and Microsoft Office (Excel, Word, PowerPoint).
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Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
