Senior Associate- Marketing - Investment Management, Tokyo
at BNY Mellon
Posted 17 days ago
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BNY Investments is seeking a Senior Associate on the Japan Marketing team in Tokyo to support marketing for both retail and institutional channels. The role involves developing product marketing strategies, crafting product narratives, producing high-quality marketing materials, managing digital and social campaigns, website content, events, and thought leadership. The ideal candidate has 5+ years of asset management marketing experience, native Japanese with excellent writing and presentation skills, professional English proficiency, and familiarity with Bloomberg and Microsoft Office.
- Compensation
- Not specified
- City
- Tokyo
- Country
- Japan
Currency: Not specified
Full Job Description
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
BNY Investments is the brand for investment management subsidiaries and affiliates within BNY.
We are seeking a Senior Associate to join our Marketing team in BNY Investments in Tokyo, Japan.
Role overview:
The Japan Marketing team supports all marketing activities for BNY Investments Japan, focusing on both retail and institutional channels to enhance brand awareness and business growth. The Vice President will collaborate with local sales and global marketing teams to design and deliver product marketing strategies in line with business goals. Key responsibilities include crafting compelling product narratives, producing high-quality marketing materials, orchestrating promotional campaigns, and adapting global product positioning for the Japanese market.
The ideal candidate will support the Head of Japan Marketing in robust marketing strategies, creating engaging content to showcase investment expertise, and enhancing the brand's presence in Japan.
In this role, you’ll make an impact in the following ways:
- Support Head of Marketing, Japan, in developing and implementingvcomprehensive marketing strategies to drive sales growth and brand awareness.
- Build strong relationships with client-facing teams to gather insights and help design targeted product marketing campaigns that resonate with the client needs.
- Assist in planning and executing digital, social media, and event initiatives.
- Manage and enhance the BNY Investments Japan website, implement digital marketing strategies and contents to increase web traffic.
- Produce and update marketing materials, including but not limited to sales brochures, ad-hoc reports, market/product presentations, investment education and seminar content.
- Adapt and develop thought leadership content to position the firm as a market leader in Japan.
To be successful in this role, we’re seeking the following:
- Over 5 years of marketing experience in asset management.
- Good understanding of financial markets, asset management, and investment products.
- Strategic thinker with keen attention to detail and ability to meet tight deadlines.
- Native in Japanese with excellent writing and presentation skills.
- Professional English proficiency.
- Skilled in building relationships and communicating across organizational levels.
- Self-motivated, driven, and committed to professional growth.
- Proficiency in Bloomberg and Microsoft Office (Excel, Word, PowerPoint).
At BNY, our culture speaks for itself, check out the latest BNY news at:
Here’s a few of our recent awards:
- America’s Most Innovative Companies, Fortune, 2025
- World’s Most Admired Companies, Fortune 2025
- “Most Just Companies”, Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
