Posted 15 days ago
No clicks
Wise is hiring a senior, hands-on Regional Marketing Lead to own the UK growth engine, translating regional brand strategy into local market execution. You will design and run full-funnel campaigns and product launches across digital and offline channels, using data and experimentation to optimise performance and demonstrate ROI. The role requires close cross-functional collaboration, P&L accountability, and a focus on making Wise culturally resonant and commercially dominant in the UK.
- Compensation
- £80,000 – £110,000 GBP
- City
- London
- Country
- United Kingdom
Currency: £ (GBP)
Full Job Description
Regional Marketing Lead UK
- __vacancyopjusttionswidget.opt-Team__Marketing document.body.className += " team-marketing";
- __vacancyopjusttionswidget.opt-Locations__London document.body.className += " locations-london";
Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.
More about our mission and what we offer.
About the Role
As the Regional Marketing Lead, you are the owner of Wise’s growth engine in the UK, bridging the gap between regional brand vision and local market reality.
This is a high-impact, hands-on role. You will dive deep into insights and data to build our brand, find our next growth lever, pivot quickly based on performance analytics, and lead the end-to-end execution of full-funnel campaigns. You’ll be responsible for making Wise culturally resonant and commercially dominant in the UK.
Key Responsibilities
Strategic ownership: Develop and own the UK growth roadmap through deep understanding of the customer, brand, market, and commercial priorities. You’ll identify our key audiences and define our local positioning to solve local customer tensions and drive Wise’s relevance
Campaign management: Develop and execute full-funnel campaigns and product launches across digital and offline channels, ensuring every touchpoint is optimised for conversion and retention.
Data-driven optimisation: Partner with data teams to measure incrementality and brand lift, ensuring every Pound spent is an investment in scalable growth.
Agile experimentation: Continuously add and experiment with new growth opportunities and marketing tactics while solidifying proven channels. Champion a test-and-learn approach to demonstrate the incrementality and ROI of marketing spend.
Cross-functional orchestration: Work closely with the Product, Analytics, Insight, Creative, PR, and Central media channel teams to ensure successful and efficient rollouts, in line with the local compliance and regulatory context.
P&L accountability: Manage the regional budget balancing aggressive growth with efficiency.
Requirements
UK expert: You understand the specific nuances of the British financial behaviour and consumer landscape.
Full-funnel specialist: Senior marketing leader with a strong expertise in both brand and performance marketing. Proven track record in driving brand health, customer acquisition, and retention across the entire lifecycle, from high-impact TV and OOH campaigns to referral loops and CRM.
Insight-led & customer-centric: You have a track record of identifying specific customer pain points and turning them into creative strategies that break through the noise and drive cultural relevance in the UK market.
Analytical rigour: You are comfortable in a dashboard. You don't just report numbers; you extract "the why" and translate it into a "what’s next."
Hands-on experience: You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership.
Collaborative leader: You know how to influence central teams and external partners to get things done in a fast-paced, matrixed environment.
Result-focused: Ability to think 12 months ahead while delivering on this week’s KPIs.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Wise is a global technology company, building the best way to move and manage the world’s money.
\nMin fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money.
\nFor everyone, everywhere.
More about our mission and what we offer.
About the Role
As the Regional Marketing Lead, you are the owner of Wise’s growth engine in the UK, bridging the gap between regional brand vision and local market reality.
This is a high-impact, hands-on role. You will dive deep into insights and data to build our brand, find our next growth lever, pivot quickly based on performance analytics, and lead the end-to-end execution of full-funnel campaigns. You’ll be responsible for making Wise culturally resonant and commercially dominant in the UK.
Key Responsibilities
Strategic ownership: Develop and own the UK growth roadmap through deep understanding of the customer, brand, market, and commercial priorities. You’ll identify our key audiences and define our local positioning to solve local customer tensions and drive Wise’s relevance
Campaign management: Develop and execute full-funnel campaigns and product launches across digital and offline channels, ensuring every touchpoint is optimised for conversion and retention.
Data-driven optimisation: Partner with data teams to measure incrementality and brand lift, ensuring every Pound spent is an investment in scalable growth.
Agile experimentation: Continuously add and experiment with new growth opportunities and marketing tactics while solidifying proven channels. Champion a test-and-learn approach to demonstrate the incrementality and ROI of marketing spend.
Cross-functional orchestration: Work closely with the Product, Analytics, Insight, Creative, PR, and Central media channel teams to ensure successful and efficient rollouts, in line with the local compliance and regulatory context.
P&L accountability: Manage the regional budget balancing aggressive growth with efficiency.
Requirements
UK expert: You understand the specific nuances of the British financial behaviour and consumer landscape.
Full-funnel specialist: Senior marketing leader with a strong expertise in both brand and performance marketing. Proven track record in driving brand health, customer acquisition, and retention across the entire lifecycle, from high-impact TV and OOH campaigns to referral loops and CRM.
Insight-led & customer-centric: You have a track record of identifying specific customer pain points and turning them into creative strategies that break through the noise and drive cultural relevance in the UK market.
Analytical rigour: You are comfortable in a dashboard. You don't just report numbers; you extract \"the why\" and translate it into a \"what’s next.\"
Hands-on experience: You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership.
Collaborative leader: You know how to influence central teams and external partners to get things done in a fast-paced, matrixed environment.
Result-focused: Ability to think 12 months ahead while delivering on this week’s KPIs.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
\nInclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
","datePosted":"2026-01-20T09:01:32+00:00","validThrough":"2126-01-20T09:01:32+00:00","employmentType":[],"hiringOrganization":{"@type":"Organization","name":"Wise","image":"","logo":"","sameAs":"https://wise.jobs","url":"https://wise.jobs"},"industry":["Marketing"],"jobBenefits":"80000 - 110000 GBP Annual","identifier":{"@type":"PropertyValue","name":"Wise","value":"215a9b0e-81bd-48c4-ab07-35de6d17e1ee"},"jobLocation":[{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"London"}}]}
Find out more about what we offer our employees
From me days to mission days, sabbaticals to stock, and everything in between. For everyone, everywhere. We’re people building money without borders. Find out what you'll get if you join us.
What we offer
Regional Marketing Lead UK
- __vacancyopjusttionswidget.opt-Locations__London document.body.className += " locations-london";
